Morpheus Software Doubles CD Sales by Changing Selling Techniques

Share Article

New Website focus and on-demand partnership with SwiftCD lead to dramatic sales results.

The creators of the leading photo animation consumer software available for the PC, Morpheus Software (http://www.MorpheusSoftware.net), recently revamped their website, updating and upgrading a variety of features for their customers. Key among these upgrades was the integration of the Atlanta-based SwiftCD (http://www.SwiftCD.com) manufacturing and delivery system into the site's Shopping Cart as an "opt-out" solution -- a move that within a matter of weeks has already doubled CD sales for Morpheus' most popular product.

Morpheus, creators of Photo Morpher(TM) v3.0 as well as a host of other popular and critically acclaimed graphics programs, worked with SwiftCD as it prepared to launch its new and improved versions of its popular "morphing" graphics programs. The company's flagship product, the award-winning Photo Morpher program, allows users to easily "morph" photos or movies of family, friends, celebrities, politicians, pets, or a host of countless other fun subjects. The program's popularity made the new site's accessibility and ease of use especially crucial, and SwiftCD worked closely with Morpheus Software team members on the new site's design, marketing approach, and product merchandising strategies. The outcome? A resounding success -- the new approach has brought about spectacular results for Morpheus Software, with CD sales for Photo Morpher actually doubling immediately after the new site's launch.

"We're thrilled to have doubled our CD sales numbers overnight, and we couldn't ask for a more experienced and engaged strategic partner than SwiftCD," comments Dan Engel, CEO of Morpheus Software. "SwiftCD has been a trusted and reliable technology partner of ours for years, and now we're reaping the benefits of their marketing know-how."

"Our teamwork with Morpheus on the upgrade of its website is a great example of the kind of support and assistance we're able to offer our clients on an ongoing basis," comments Jason Foodman, CEO of SwiftCD. "We're committed to helping our clients generate new revenue, working with them to maximize the results that our easier and more streamlined manufacturing and delivery system can bring them, and using our experience to do so. We're thrilled to have contributed in any way to such dramatically improved sales numbers for Morpheus Software and its superb products."

About SwiftCD

A division of DigitalSwift Corporation, SwiftCD (http://www.SwiftCD.com) is the leader in manufacturing and fulfilling on-demand, dynamic and build-to-order CDs and DVDs. With no sign-up fees, setup fees, minimums or exclusivity requirements, SwiftCD provides its customers with a technology, reliability, scalability and dependability found nowhere else. Over 8,000 software companies worldwide depend on SwiftCD for the daily receiving, manufacturing, packing and shipping of their products.

SwiftCD.com continues to expand its services, thanks in part to its introduction of the patent-pending 'on-demand', built-to-order manufacturing concept into the world of downloadable software and music -- a concept it combines with a highly effective and attractive "pay as you go" business model. SwiftCD's physical delivery services provide companies with a more cost-effective way to get their software and media to customers -- and provide them with a brand-new revenue source, as well.

Every CD at SwiftCD (as well as every mailer) is individually produced to order with custom label and contents, and SwiftCD handles all aspects of order fulfillment including online tracking, reporting and customer service to perfection.

About Morpheus Software

Morpheus Software (http://www.MorpheusSoftware.net) produces and markets the world's leading digital photo animation software titles. The company's flagship product, Morpheus Photo Morpher, has been downloaded over six million times by digital photo users worldwide. Morpheus Software's complete line of software titles includes Morpheus Photo Morpher, Morpheus Photo Warper, Morpheus Photo Mixer, Morpheus Photo Animation Suite, and Morpheus Photo Compressor.

Users can get Morpheus Software products -- powered by SwiftCD -- delivered to their doorsteps by visiting http://www.MorpheusSoftware.net.

For more general information or background materials on SwiftCD.com, please contact publicist Angela Mitchell at (904) 982-8043 -- or visit http://www.SwiftCD.com.

SwiftCD is a registered trademark of DigitalSwift Corporation. All other trademarks are the property of their respective holders.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Angela Mitchell
SwiftCD
904-982-8043
Email >
Visit website