The Culinary Arts ‘Kick It Up a Notch’ 5 Star Ratings Are Nice, But How Are Major Market Nielsen’s, Online ‘Clicks’, Etc.

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Cakes Across America enters the culinary arts craze with bakery chefs nationwide available to meet consumer needs for custom cake deliveries throughout the US.

Have you noticed your TV and computer becoming more and more obsessed with everything ‘food’…cooking, baking, gourmet kitchens? First came the á la carte chefs like Julia Child, Emeril and ‘it’s a good thing’ Martha. Then came the dueling chefs on Food Network’s Iron Chef.

Now, in this ‘vote ‘em off the island’ era, we have the Food Network’s Next Food Network Star and Bravo TV’s Top Chef out-creating each other every week of the TV season. We can even be inspired by people who face their fears and embark on risky career makeovers like a new mom walking away from a magazine career to turn a cake-baking hobby into a successful business on Food Network’s Recipe for Success. Add to this numerous professional cake baking completions where top chefs and amateurs alike compete on TV for prestige and thousands of dollars. If we’re not watching the culinary arts on TV, we’re online ordering some culinary delight we just can’t live without or voting for our favorite to win one of the TV chef competitions. No doubt, we are in an era were the Culinary Arts industry is creating some 21st Century recipes for success of their own.

Enter Cakes Across America (CAA) headquartered in beautiful Palm Coast, Florida, on the East Coast, halfway between St. Augustine and Daytona Beach.

A leader in the industry, Cakes Across America has not one, or ten, or hundreds… but thousands of well-researched and qualified bakery chefs all across America ready to grow both their local business and the industry’s national profile. Cakes Across America is a company who can not only hand-deliver a fresh-baked [never frozen & shipped!] gourmet, made-to-order cake to Mom for Mother’s Day; but also bake and deliver 300 cakes, customized with a corporate logo/jpeg image [called edible Frosting Art], simultaneously to 300 different locations for any special celebration…complete with balloons, napkins, forks and plates. CAA can also deliver fresh baked cookies, brownies, or cupcakes. You name it, CAA’s top event planning staff can, and has, pulled off this feat and many others, many times. Taking orders from around the world, CAA’s client list includes: HBO, Showtime, Disney, A&E TV Network, Tommy Hilfiger, Old Navy, Lowe’s, Home Depot Canada, Blue Cross Blue Shield, AIG, Dun & Bradstreet, Merrill Lynch, Bloomberg Magazine, and GMAC Financial Services. It is CAA’s goal to make cake the gift of choice by both individuals and corporations.

One of CAA's most attention-grabbing orders was the IKEA 20th Birthday Party. Celebrating its presence in the US for 20 years, IKEA pulled out all the stops serving 3,000 cakes, which is over 300,000 slices, during a three day long cake delivery bonanza for employees, customers, media and all who have helped the company achieve two decades of success. IKEA chose Cakes Across America in part because the company specializes in FrostingArt – digital images printed in the frosting. Every visitor to an IKEA store during that celebration was invited to have a piece of a Cakes Across America cake. Cakes Across America was pleased to have been a part of this celebration and nationwide cake delivery event.

FrostingArt creates a great opportunity for corporations to be innovative with a marketing message that is hand-delivered to their target market and many of Cakes Across America’s customers now design marketing graphics specifically for their promotional cake delivery events. Sales for logo cakes for milestones or anniversary celebrations, photo cakes for new product launches, and character cakes for branding and promotion have become increasingly popular with many companies repeating orders due to the tremendous success of the feedback on these scrumptious mini-billboards.

Cakes Across America crossed a major threshold in its fourteenth-year when on March 23, 2006 they had their ‘Grand Opening Ceremony’ and moved into their brand new corporate headquarters in Flagler County (FL), America’s fastest growing county. The new facility will allow the company to expand to offer new services.

All of this is the brainchild of entrepreneur Fran Greene, Founder and CEO of Cakes Across America. Greene has created her own FTD. No, not that one…hers is more like ‘Fran’s Tasty Delivery’ service. She has done for bakeries what that other FTD did for florists. Over CAA’s many years she has created a national network of top bakeries to fill the orders placed online at or phoned into 1-800-4-CAKE-USA [1-800-422-5387]. Greene says “Cakes Across America has created a centralized order processing and fulfillment center to coordinate both large and small orders across the country, offering local bakeries an entry to the global marketplace as well as an opportunity to expand their local customer base. Cakes Across America has been recognized by Business Week, Business StartUps, NationsBusiness, USA Today, and numerous trade magazines and featured in Cooking in Style and the Damark International catalog.

Greene’s Bakery Network for Cakes Across America includes all bakers with whom CAA has done business. Bakery data is kept on file for future reference and potential orders. No fee is required. Bakers are invited to become members of the network in two categories:

  • Registered Bakers complete a brief application, providing information to help CAA more easily manage the order process. In return, Registered Bakers are given several membership benefits including cash bonuses for large corporate orders referred.
  • Preferred Bakers are bakers who are interested in partnering with Cakes Across America to promote cake delivery and cater to the needs of CAA’s mutually valued customers. Preferred Bakers enjoy benefits, cash bonuses for large corporate orders referred, incentives, complimentary items and discounts for a small annual fee.

In addition, Cakes Across America’s Online Affiliate Program offers commissions on sales referred from Cakes Across America web links placed on the websites of bakers, bakery suppliers, florists, corporate gift companies, advertising agencies, etc.

To learn more about Cakes Across America, visit or contact Kim Mills at(386) 437-3373.


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Kim Mills
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