WhatTheyThink Expands Successful Webinar Program to OnDemandJournal.com

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Leveraging the success of this unique program, WhatTheyThink webinars has expanded its valuable webinar sponsor program to include sister e-publication On Demand Journal.com. On Demand Journal serves executives seeking information about digital printing and on-demand solutions while offering vendors of software and equipment providers a streamlined path for linking with qualified prospects.

Education is a key ingredient increasingly leveraged by successful print operations to stay on top of the many complex issues of an ever changing market. WhatTheyThink (http://www.whattheythink.com), the printing and publishing industry's leading online community, in cooperation with vendor sponsors, provides the perfect vehicle for printing professionals, senior executives and their staffs to maintain their edge with clients and keep ahead of their competition. WhatTheyThink webinars offer a unique and time efficient method to achieve this by providing free online presentations by some of the industry's brightest experts.

Leveraging the success of this unique program, WhatTheyThink webinars have been expanded in April to include a vendor webinar sponsor program offered through its sister publication On Demand Journal.com, (http://www.ondemandjournal.com) which serves executives seeking information about digital printing and on-demand solutions. This on-line publication provides free news, special reports, white papers and case studies about this dynamic and vital, high growth segment of the graphic arts industry and will offer its own unique webinar topics.

The beauty of the webinar model for attendees is its convenience—there is no travel required and important information is delivered in one-hour sessions that make it easy for even the busiest managers to quickly gain important information on critical industry topics ranging from successfully implementing direct mail or fulfillment services, to understanding the real benefits and challenges of computer integrated manufacturing, properly leveraging digital variable printing and others shaping the marketplace.

WhatTheyThink and On Demand Journal webinars also offer vendor sponsors a valuable marketing tool. The program enhances current marketing and sales campaigns by providing a direct path for reaching buyers and decision makers for print related products and services. Historically, 200 to 300 participants attend these live events, and dozens more access the archives. Sponsors also benefit from brand visibility to over 14,000 WhatTheyThink and On Demand Journal members.

The first On Demand Journal event was held on April 19, sponsored by XMPie, and focused on successful cross media campaigns that leverage variable digital printing for increased response. The next session will be, Leveraging Digital Technologies for Improved Profitability and Business Growth, sponsored by Presstek on April 26. All sessions are available in the e-publication archives.

Archived events may be viewed as PDF with MP3 audio or via the Web with streaming audio at a time that is convenient, making it simple and efficient for managers to share valuable information with the rest of the team—or listen again to a session to pick up tips and hints that might have been missed the first time. WhatTheyThink and On Demand Journal webinars provide real insight on many of the critical issues print leaders—and their teams—need to understand to thrive and stay competitive.

To view previous webinars – visit the webinar archive pages that follow:

For WhatTheyThink - http://members.whattheythink.com/home/webinars.cfm
For On Demand Journal - http://www.ondemandjournal.com/webinars.cfm

To find out more about these programs please contact Vince Naselli, Business Development Associate at 732-568-0316.

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Vincent Naselli
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