LOUNGE LOVER Introduces its New Luxury Loungewear Collections

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The London-based lifestyle brand launches its new soft, feminine and sport-chic loungewear or “easy-living wear” for Spring-Summer 2006.

LOUNGE LOVER, the London-based designer of luxury loungewear or “easy-living wear“, is launching its new collections for Spring-Summer 2006. LOUNGE LOVER creates soft, chic and hip loungewear, for luxury lounging and relaxing. The collections are small capsules of 6 to 8 styles, available in 2 or 3 colours, to be mixed and matched depending on one’s mood, or activity. On the menu, a cocktail of softness, femininity and luxury for the ultimate lounging experience.

LOUNGE LOVER is launching two new collections for Spring-Summer 2006:

  • Essenza: Colourful, contemporary and minimalist, this “essential” collection, in a distinctively soft cotton, is a wardrobe’s must-have for lounging around, practicing yoga, going to the gym or the spa and even to travel in style. The Essenza collection is available in Pistache, Raspberry, Turquoise and White.
  • Hydra: Hydra is all about tracksuits in luxurious velour, complemented with very soft viscose tops, to be glamorous and comfortable for all activities, both in and out door. As part of this velour collection, LOUNGE LOVER launches its brand new ‘Lounge Bag’, a sport-chic accessory for everyday. The Hydra collection is available in Bronze, Turquoise and White.

Designer Sylvie Gabriel created LOUNGE LOVER in 2004 as a response to the growing need of active women for easy clothing in which they feel beautiful and comfortable, at home and away from home. Sylvie Gabriel said: “When designing these new collections, I had the busy and sophisticated women in mind. By mixing softness, femininity and style, I want these women to feel gorgeous and relaxed, not only at home or in everyday life, but also when they treat themselves to a spa, practice yoga, or even travel or go on holidays”.

LOUNGE LOVER is available at selected department stores, high-end lingerie and ready-to-wear stores, concept stores and boutiques hotels across Europe. Stores include VPL in Notting Hill in London (http://www.vpl-london.co.uk), Le Bon Genie in Geneva and KaDeWe in Berlin.

Notes to Editors:

About LOUNGE LOVER

Based in London, LOUNGE LOVER creates soft, feminine and sport-chic clothing and accessories for luxury lounging and relaxing. LOUNGE LOVER is a lifestyle brand, addressing the needs of sophisticated urban women looking for comfort and easy living while not losing their sense of style and attention to detail.

Loungewear – also defined as “relaxation wear”, “weekend wear” or “homewear”, or, as LOUNGE LOVER calls it, “easy-living wear“ – is a fast-growing and promising segment in womenswear and lingerie. Since its creation in 2004 by Belgian designer Sylvie Gabriel, LOUNGE LOVER has rapidly positioned itself as the emerging brand in this new market in Europe, by offering comfortable, trendy and easy-care designer pieces.

For more information and media enquiries, visit the web site at http://www.loungelover.com or contact LOUNGE LOVER on +44 (0)779 627 8800.

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Sylvie Gabriel
Lounge Lover
+44 0 779 627 8800
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