Anchorage, AK (PRWEB) April 27, 2006
Jobby (http://www.gojobby.com), a new player in the online jobs space, has launched to critical acclaim in March of 2006. By bringing “Web 2.0” technologies such as tagging and user-generated content to the online Jobs market, Jobby has its’ sights set squarely on the dominant players in the market, including Monster, CareerBuilder.com, and HotJobs.
“It’s certainly a crowded market, but we feel there is huge room for improvement. The incumbents cost a lot to use for employers, have cumbersome interfaces, and don’t give much power to the user,” says CEO Tony Wright. “Using tagging technologies, we can allow job seekers, contractors, and employers to tag their postings with all sorts of user-generated metadata, which gives the user a lot more ability to zero in on what they are looking for.”
Tagging technologies like Flickr and Del.icio.us (both newly acquired by Yahoo) have recently begun moving into the mainstream, and the founders of Jobby feel that they are poised to continue their growth as the concept of tagging becomes more widespread.
Jobby has launched with the first of their services, which allows users to post their qualifications online. Response has been impressive, with thousands of profiles being created around the world in the span of just a few weeks. Responses around the blogosphere have been very positive, which is a critical part of Jobby’s marketing effort. “The power of word-of-mouth marketing online is simply turning traditional marketing on its ear. Products can spread like wildfire nowadays without spending a single dollar. Introduce a few key bloggers to your product, and it spreads like a virus,” Wright states. Having a blogger like Michael Arrington of TechCrunch.com call our interface ‘stunning’ resulted in an insane amount of traffic, as well as inquiries from a few venture capital firms.”
Jobby plans to increase its viral characteristics by rolling out some new features within the next month. “Our next focus is to allow user profiles to be ‘portable’. We’re going to allow users to display summary versions of their online resumes on their blog or personal web sites. The web is all about self expression,” says Brian Fioca, CTO of Jobby.
Wright and Fioca started their business in Anchorage, Alaska, a fact that they feel works to their advantage. “Anchorage is a bigger town than most people realize, and the technical talent up here is abundant. As we continue to develop our beta product, this is a great environment, but we’re certainly prepared to move our operation south when the time comes.”
Tony Wright, CEO