Best Selling Author Claims Working Mothers Can Have Their Cake And Eat It Too
A network of authors to share a book. The group conducted a grass roots campaign that made an "Briefcase Moms" an unknown book into a national best seller. As mothers read the book, and saw the how the "10 practices" worked, they told other mothers and the soon the book was a best seller.
(PRWEB) April 26, 2006 --Best selling author Lisa Martin coaches working moms on how to achieve success while keeping their lives in balance.
Martin is the author of the top selling "Moms" book today, "Briefcase Moms: 10 Proven Practices to Balance Working Mothers' Lives"
Friends and coaching clients know that Lisa Martin is an expert at balancing a working mother's life. She is not only a working mother herself, Martin speaks and trains in some of the largest corporations on the challenges facing working moms today while maintaining balance in her own life.
"It gratifying to see that mothers are discovering 'Briefcase Moms' and sharing it with friends" said Martin about the recent popularity of her book. "It means more working mothers will find balance on their terms."
Using the principles from "Briefcase Moms", Martin delegated promotion work and found a network of authors to share the book. The group conducted a grass roots campaign to 2.3 million readers throughout the world. As mothers read the book, and saw the how the "10 practices" worked, they told other mothers and the soon the book was a best seller.
Readers can still listen to Lisa Martin explain "10 Practices" work from a free seminar recording posted at http://BooksForMoms.com. Authors worked with book marketing expert Warren Whitlock to form the network of recommendations to promote the book through the free cross promotion site http://ZeroCostPromotions.com
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