Biblio.com Weighs-in on Q1 with Search Engine Optimization Firm Intrapromote

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Biblio.com, a used, rare, and out-of-print books online marketplace announced a very successful first quarter with Intrapromote LLC, a provider of search engine optimization services. Intrapromote was contracted by Biblio.com in January of this year to assist with search engine optimization for Biblio’s web site.

Biblio.com, a used, rare, and out-of-print books online marketplace announced a very successful first quarter with Intrapromote LLC, a provider of search engine optimization services. Intrapromote was contracted by Biblio.com in January of this year to assist with search engine optimization for Biblio’s web site.

“We have spent the first three months of 2006 going through a rather extensive process with Intrapromote identifying key portions of our site to focus our SEO strategy,” says Kevin Donaldson, Director of Sales and Marketing for Biblio.com. “Intrapromote has given us substantial insight into the workings of our site and how it interacts with the major search engines primarily. We are already seeing positive results from even the most minor changes suggested to us.”

Biblio.com is paying close attention to the search engines as they continue to reorganize and redistribute their search results as this marketing phenomenon continues to evolve. Search traffic to Biblio.com from MSN has increased based on several gains in search engine placements for important search phrases including "used books", "out of print books", and "used bookstores" which now are listing on the first two search results pages on MSN.

Prior to the campaign, Biblio.com did not rank in the top thirty positions for these search phrases. “We have discovered, as have most players in online commerce, that organic search traffic should never be underestimated in the grand scheme of SEO,” says Donaldson, “What we do with the help of Intrapromote in the next 6-12 months will make a definable difference in how we see traffic, and ultimately sales driven to our site.”

Biblio.com

Biblio.com Inc. is now one of the leading sources for used, rare, out-of-print, and hard-to-find books in the world. With the launch of their online services in February 2003, Biblio.com entered a market dominated by several major companies, as well as more than a dozen smaller competitors. With substantial growth in the last three years, Biblio.com has gone from a fledgling company to becoming the third largest site of its kind in the world. Biblio.com now offers more than 35 million titles from more than 4900 independent booksellers in 36 countries.

Intrapromote

Intrapromote is a privately held search engine optimization company headquartered in the Midwest with offices spread throughout the US. A full-service, best practices search engine marketing firm, Intrapromote services include organic search engine optimization, link building, online publicity, paid search, consulting, and corporate blog marketing.

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Kevin Donaldson