More IT Companies Simplifying Complex Sales Messages with 2-Minute Explainers®

Share Article

Companies marketing information technology products are finding new ways to jump-start the sales process using "2-Minute Explainers." These brief Flash presentations serve as an "elevator pitch" to get prospects up to speed on the product's value proposition.

In marketing complex IT products, simply getting prospects to understand why they should be interested is the first obstacle in the sales process. A growing number of companies are overcoming this problem with engaging Flash presentations called 2-Minute Explainers®.

"The 2-Minute Explainer consistently ranks as one of the most frequently visited pages on our web site, and often acts as a springboard to longer visits and eventual conversions," according to Jason Hekl, Senior Director of Marketing at InQuira, which markets enterprise search solutions for web self-service and call centers.

TIBCO, a provider of business integration and process management software, used a 2-Minute Explainer to launch their new SOA-based Staffware BPM product at a recent user conference. Other IT companies have reported success at industry events such as the RSA Security Conference (Lancope) and Microsoft’s TechEd (DesktopStandard).

Companies use 2-Minute Explainers as web landing pages to move prospects along to the next step in the sales cycle -- e.g., downloading a white paper or, in the case of wholesale insurance broker Superior Access, signing up for the service. Search engine optimization firm @Website Publicity reports that clients use the Flash presentation internally to explain to what the S.E.O. consultants will be doing.

The 2-Minute Explainer concept and brand was developed by Business Information Graphics, a New York B2B marketing communication firm. Examples of 2-Minute Explainers written and produced by the company are on view at


Bruce McKenzie

Business Information Graphics

242 West 36th Street - 10th Floor

New York, NY 10018

or email "Bruce" at the same domain.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bruce McKenzie
Visit website