ad:tech San Francisco 2006 Opens Today, Doubles Attendance and Boasts New Initiatives and New Theme

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“Connecting Globally: Markets in Motion” Marks ad:tech’s Global Expansion. New Products and Services Unveiled at ad:tech’s largest show to-date San Francisco’s Moscone Center North, April 26 - 28.

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today launched its largest exposition to-date, at San Francisco’s Moscone Center North. The theme “Connecting Globally: Markets in Motion” echoes across the exposition hall where 300 exhibitors will host upwards of 9,000 pre-registered attendees before the show’s end on Friday, April 28, and threads keynotes, panels and other presentations throughout three-day agenda.

“San Francisco is huge for us, in terms of registered attendees, but also as our first major exhibition with the new theme – and it’s on our home turf in the biggest venue we’ve ever occupied,” said Don Knox, VP, ad:tech Expositions. “When interactive marketing companies want to showcase innovative products and services, they bring them to ad:tech, because we provide knowledgeable speakers, a great forum in which to share best practices, and extensive networking opportunities – which in turn creates the perfect audience for their news.”

News from ad:tech will be posted at http://www.imediaconnection.com/summits/coverage/9251.asp. A sample of exhibitors presenting new products and services at ad:tech San Francisco 2006 include:

Booyah Broadcasting Group (Booth 6083, http://www.BooyahBroadcasting.com), a division of Booyah Networks, Inc., announces the broadband beta launch of its auction-based video serving platform. Booyah’s Pay Per Video Commercial (PPvC) platform auctions available video inventory to the highest bidder using the company’s proprietary Bid for Priority algorithm.

Efficient Frontier (Booth 5863, http://www.efrontier.com) launches “Express” a paid search solution for small to mid-size marketers to better manage search campaigns. Unlike other managed services that merely offer analytical tools and leave the decision-making process up to the user, Express provides an automated solution that selects and automatically bids on the optimal keyword prices for the client.

Experclick, Inc. (Booth 5576, http://www.experclick.com) debuts its next-generation online advertising network, and conducts real-time, parallel, single-pass auctions for every ad impression within it. Through the auction system, advertisers maximize the value of spends and are assured that they always pay a fair market price for placements.

Hitwise (Booth 6154, http://www.hitwise.com) launches Lifestyle V2.0. Combining data from Claritas PRIZM NE segments with data on how 10 million+ people in the US have interacted with more than 500,000 websites, new features allow marketers to identify the top performing as well as niche sites that attract their most desirable customers. Furthermore, with Lifestyle V2.0, marketers can instantly learn more about the demographic profile of the visitors to their site - as well as their competitors’ sites.

iCrossing® (Booth 5578, http://www.iCrossing.com) has integrated the MSN adCenter campaign management tool into its product suite. One in a select group of companies with expertise in paid search technology to have participated in the beta testing of MSN adCenter since its October 2005 launch, iCrossing’s implementation of an Application Programming Interface (API) to MSN adCenter allows them to successfully utilize MSN’s adCenter tool with its proprietary Bid2ActionTM (B2A) paid search platform and Interest2ActionTM (I2A) analytics application.

Kontera (Booth 5651, http://www.kontera.com) has secured funding from Sequoia Capital, whose portfolio also includes Google, Yahoo! and PayPal, and upgrades its proprietary In-Text Advertising Solution to support user-generated content including blogs and social networking websites, and launches the first automated In-Text Advertising Solution with bidding for placement, ContentLink™.

Pheedo (Booth 5788, http://www.pheedo.com) announces Ads for Feeds, which allows RSS publishers to easily insert ads into feeds and gather user behavior data without sacrificing control of their feed or redirecting traffic. Publishers can quickly publish ads into RSS feeds and immediately monetize content on any hosting platform, internal or outsourced.

Poindexter Systems (Booth 6050, http://www.xplusone.com) launches new brand identity [x+1] and introduces industry leading marketing optimizations solutions: Media +1, a new service that helps marketers efficiently discover and engage their audience via online advertising, and Site+1, which enables marketers to acquire and expand customer relationships by increasing website conversion rates.

Relevad (Booth 6156, http://www.relevad.com), an emerging leader in semantic keyword analytics, offers a set of services built around proprietary semantic match algorithms and a growing database of over 8 million keywords and 500 million keyword synonyms. Relevad’s three new keyword analytics services are:

  •         ReleKey – a semantic keyword cluster real-time generation and control service
  •      ReleText – a semantic text analysis service
  •      ReleWord – a platform-independent semantic broad match ad placement service

ValueClick Media (Booth 6043, http://www.valueclickmedia) unveils User Retargeting, the first component of its behavioral targeting product set. This product allows advertisers to more effectively reach qualified consumers online based on their prior interest in the advertiser’s product or service. Users are first recognized, using non-invasive technology and without collecting personal information, and then “retargeted” with highly customized ads when they are recognized on any of the more than 13,500 sites within the ValueClick Media network. ValueClick Media has also signed publisher representation agreements with: Live365; Parade.com; and ScienceDaily.

Tonight, an anticipated crowd of more than 2,000 will gather for ConnectLIVE! from 6:00 – 10:00 p.m. to enjoy delicious food, free-flowing drinks and entertainment from San Francisco’s The Cheeseballs and a surprise performance troupe in Moscone Center North’s Room 135. Sponsors Bay Area Interactive Group (http://www.sfbig.com), Poindexter Systems (http://www.poindextersystems.com), DoubleClick (http://www.doubleclick.com), InterMark Media (http://www.intermarkmedia.com), MyPoints (http://www.mypoints.com), PictureMarketing (http://www.picturemarketing.com/), Weatherbug (http://www.weatherbug.com), and MSN AdCenter (http://www.advertising.msn.com/msn-adcenter) help create this Grand Opening Extravaganza that will have speakers, colleagues and friends buzzing through the end of the show, and beyond.

For public information, please visit http://www.ad-tech.com

Editors: For interviews, images or more information, please contact: Martha Shaughnessy, 415-402-0230. Media can also register directly at: http://www.ad-tech.com/press.asp

Platinum Sponsors include: AdvertisingAge, Datran Media, Findology, Forbes.com, iMEDIA Connection, and revenue.net.

Gold Sponsors include: Casale Media, Netblue, and Revenue Magazine. Silver Sponsors include: AdDrive, Claria, DoubleClick, The Jordan Edmiston Group, Inc., Poindexter Systems, TheUseful, and Vendare Media. Bronze Sponsors include: Affiliate Fuel, BusinessOnLine, GenieKnows.com, Google, MSN AdCenter, mSpoke, MyPoints, RevenueScience, Tribal Fusion, Ultramercial, Weatherbug, The Web Marketing Association’s WebAward, WebSideStory and Yahoo! Search Marketing. Sponsors include: 1to1 Medial, adma, adotas, atomic PR, BtoB, Direct Magazine, Digital Moses Confidential, emarketer, Experclick, ICMediaDirect.com, KL & P Marketing, LeadFlash, Market China, Inc., MarketingSherpa, OPA, OTX, PRWeb, ROVION, SEMPO, SimpleFeed, SmartBrief, and streaming media magazine.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Contact:

Martha Shaughnessy, Atomic PR                    

t. 415.402-0230

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Warren Pickett
AD:TECH
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