IODA Inks Key Latin Market Deals; Premium Latin, MP, Cutting Records, Tratore and Others Sign on for Digital Distribution

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IODA – the leading digital distributor, marketer, and technology solutions provider for independent music – today announced deals with key independent Latin labels, a Latin music distributor and a Latin digital music service.

IODA – the leading digital distributor, marketer, and technology solutions provider for independent music – today announced deals with key independent Latin labels, a Latin music distributor and a Latin digital music service. IODA will provide digital distribution for Miami-based Musical Productions (MP); New York-based Premium Latin Music and Cutting Records; and Brazil-based Slag Records, YB, Peligro Discos, and independent distributor Tratore to its network of more than 150 digital music stores, subscription services and mobile partners including the iTunes Music Store, Verizon’s V CAST, Napster, Yahoo!, and RealNetworks’ Rhapsody. The labels and distributor bring thousands of tracks to IODA’s rapidly expanding catalog and include an eclectic mix of all types of Latin music: pop, dance, hip hop, rock, salsa, reggaeton, merengue, Brazilian folk music, bachata, electronic, indie rock and more. In addition, IODA has partnered with popular Latin digital music service MisRolas to extend the reach of its entire catalog further in to the Latin market. The announcement was made today from the Billboard Latin Music Conference in Miami.

“We are excited to expand IODA’s presence in the Latin market with these top quality partnerships,” said Erik Gilbert, VP Content Acquisition. “IODA is committed to serving the global independent music community and working with all genres of music. Our technology platform coupled with our digital music marketing expertise provide a simple and effective solution for labels looking to extend their digital reach.”

“The music industry has changed drastically over the past few years. No longer do consumers have to rely solely on record shops to acquire their music,” said Carlos Paez, General Manager, Musical Productions. “As one of the top independent Latin labels in the industry, Musical Productions has always been at the forefront of staying in touch with consumer preferences and keeping up with new technology. It is for this reason that we are so excited to announce our working relationship with IODA which we recognize as being an integral part in helping us attain our ultimate goal of having our music available on a worldwide basis in every conceivable format.”

IODA’s new label partners will join more than 2,000 other independent labels around the world and utilize IODA’s acclaimed, web-based business management tool, the Rightsholder Dashboard, to review licensing deals, manage and approve catalog information, access sales and royalty reports, analyze promotional data, and oversee global digital distribution of their catalogs. They will also be able to market their music to drive on- and offline sales via Promonet, IODA’s groundbreaking promotional distribution network. Promonet provides qualified podcasts, blogs, Internet radio, e-zines and other promotional sites with access to thousands of pre-cleared, legal music tracks, videos, artwork, and other promotional assets from IODA’s roster of leading independent labels.

"Tratore is very excited to have IODA as a strategic partner in digital distribution,” said Mauricio Bussab, President of Tratore. “The world is changing rapidly and companies need to understand the road ahead and move quickly. IODA is an essential partner for Tratore and for those who want the transition to digital distribution to be smooth and profitable."

“As a digital download store focusing on Latin music, we’re always looking for great material. IODA has done an amazing job providing us with the kind of niche content that is the backbone of our catalog: great artists and labels such as Bebel Gilberto and Bobi Cespedes from Six Degrees Records; releases by Eva Ayllon, Albita and Peru Negro from Times Square Records and World Connection. IODA provides us with a wide variety of music, from accordion legend Flaco Jimenez to guitar masters Strunz and Farah,” said Grant T. Goad, CEO MisRolas. “On the technical side, their support and delivery standards are impeccable. Working with IODA has been an excellent experience all around.”

About IODA’s new partners:

Musical Productions (MP): Miami-based label with salsa, merengue and reggaeton releases. Home to Tito Rojas, Pedro Conga, Anthony Cruz, Banda Gorda, Johnny Ventura, DJ Power, DJ Dary and others. The company also has offices in Puerto Rico, California, Santo Domingo and New York. http://www.mponline.com

Premium Latin Music: New York-based label, home to Grupo Negros, Jeffrey, Ciudad de Angeles and chart-topping bachata-fusion band Aventura, who recently sold out their show at Madison Square Garden and whose latest release has sold 300,000 copies. and others. Premium has recently signed two Dominican reggaeton groups, The Big Family and Ingco Crew and expects to release debut productions this summer. http://www.premiumlatinmusic.net

Cutting Records: New York-based label founded in 1983, one of the pioneers and groundbreaking labels in dance, electro, and freestyle music with hit records such as Hashim “Al-Naafyish (The Soul)”, 2 In A Room “Wiggle It”, and Sa-Fire “Don’t Break My Heart.” Since the mid-90s, Cutting has primarily focused on Latin music and has been at the forefront of the current Latin Urban movement with numerous hit compilations produced by DJ Nelson, DJ Reflex, and Rafi Mercanario. Achievements have included GRAMMY-nominated artist groups Fulanito (2000) and Chico Malo (2001). http://www.cuttingnyc.com

Slag Records: Brazil-based label with a diverse roster including Black Sabbath-inspired Cidadao Instigado, electronic artist M.Takara and indie rockers Grenade. http://www.slagrecords.com

Peligro Discos: Brazil-based home to experimental music artists like Muvi, input_output, and Lado 2 Stereo. http://www.peligro.com.br

YB: Brazil-based home to Instituto, DJ Delores, Romulo Froes and Zafrica Brasil. Catalog also includes Trio Mocoto, Sexy 70, Curumin, Nacao Zumbi, Nouvelle Cousine, Andrea Marquee and others. http://www.yb.com.br/yb.asp

Tratore: Independent distributor for more than 100 Brazilian labels from all genres – classical to alternative to rock to electronic to urban to Brazilian folk music. http://www.tratore.com.br
MisRolas: MisRolas was founded by three Music and Internet Commerce professionals with a common vision: to provide the Latin Music consumer with a legal, online music downloading service tailored specifically to his or her tastes and needs. MisRolas’ goal is to be the number one online source for Latin music, news, and information. http://www.misrolas.com

About IODA

IODA – the Independent Online Distribution Alliance – is the industry-leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also provides promotional support through the IODA Digital Marketing division and through Promonet (http://promonet.iodalliance.com), IODA’s promotional distribution network that provides qualified podcasts, blogs, Internet radio, e-zines and other promotional sites with access to thousands of pre-cleared, legal music tracks, videos, artwork, and other promotional assets from IODA’s roster of leading independent labels. Founded in 2003, IODA represents a rapidly expanding roster of over 350,000 tracks from more than 2,000 independent labels around the globe. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Animal Collective, Antony and the Johnsons, Fall Out Boy, MF Doom, London Symphony Orchestra, Bebel Gilberto, Billie Holliday, They Might Be Giants, The Hives, The Wrens, Ryuichi Sakamoto, Fela Kuti, Master P, Seu Jorge, Ray Charles, Mariza, and R L Burnside. IODA distributes its client catalog to all major digital music services including the iTunes Music Store, RealNetworks’ Rhapsody, MSN Music, Napster, Yahoo!, AOL MusicNow, Sony Connect, MusicNet, eMusic, OD2, and over 150 other retail outlets. IODA was named one of FORTUNE magazine’s 25 Breakout Companies for 2005. The company’s web site is located at http://www.iodalliance.com.

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Jill Mango
IODA
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