Irving, TX (PRWEB) April 27, 2006
myAutoloan.com, an online auto lending marketplace leader and its nationally recognized automotive marketing partner blueSky Marketing, announced today that participating Preferred Dealers’ are reporting incremental sales and higher conversions with myAutoloan.com customers.
myAutoloan.com’s application analysis for the first quarter shows 79% of their auto loan applicants are in the market to buy a new or used vehicle within 15 days of applying, and 87% of those buy a new or used vehicle within 30 days of applying. Unlike conventional purchase request auto lead programs, myAutoloan.com customers have completed an auto loan application and selected the make of vehicle they want to purchase, making them further along in the buying process. Preferred Dealers’ report they are generating incremental sales and converting myAutoloan.com customers at a higher rate than other conventional auto lead generation programs.
"The analysis and survey strongly suggest that myAutoloan.com’s customers are buying now," said Greg Thibodeau, CEO of myAutoloan.com. "Through our auto lending marketplace, applicants can receive up to four auto loan offers and arrive at the dealership with check in hand, ready to buy."
Overall, myAutoloan.com customers have:
- an average FICO score in the mid-600’s
- average gross monthly household incomes over $5,472
- long-term average residences and jobs
BlueSky Marketing and myAutoloan.com are working exclusively to provide franchise auto dealers nationwide with approved and qualified, brand-specific purchase request auto leads through the Preferred Dealer Program. Dealers accepted into the Preferred Dealer Program receive exclusive auto leads, directly from myAutoloan.com, that are highly targeted, filtered, and scrubbed utilizing myAutoloan.com’s Preferred Placement® technology. Customers are delivered to dealers in real time, allowing dealers to immediately contact approved and qualified buyers and deliver more cars.
"myAutoloan.com’s first quarter statistics demonstrate the strong buying intent of the myAutoloan.com customers, and the quality of auto leads that Preferred Dealers’ are receiving," said Rory Holland, EVP of Marketing for blueSky Marketing. "We are very pleased with the results Preferred Dealers are getting with this auto lead generation program."
Preferred Dealers receive new and used brand-specific purchase request auto leads real time through the Preferred Dealer Program. Many of the consumers are already approved for their car loan through myAutoloan.com before going the dealership.
To learn more about myAutoloan.com’s Preferred Dealer program, providing better auto leads to reach more buyers and fewer browsers, visit http://www.myautoloan.com/dealers or call 1-866-625-2668.
myAutoloan.com is a nationally licensed direct-to-customer, Internet-based auto financing marketplace utilizing Preferred Placement® technology and processes. Preferred Placement® helps consumers obtain auto loan financing with real lenders providing real loans in real time. Preferred Placement® also matches approved and qualified customers with participating qualified franchised auto dealers through their auto lead generation program called Preferred Dealer. myAutoloan.com is quickly becoming a recognized leader of the online auto-buying life cycle process by providing innovative technology-driven solutions. They are located in Irving, Texas.
About blueSky Marketing
blueSky Marketing is a nationally recognized automotive marketing and new customer acquisition company that provides approved and qualified brand specific auto leads, high quality, sub-prime auto leads, direct marketing campaigns and specialized business development services for its participating franchise automotive dealers. blueSky Companies, Inc. is the parent company for blueSky Marketing Group, Inc., and blueSky Financial Services, Inc., a nationally licensed sales and finance company.