UpSNAP Brings Bible Quotes to Mobile Devices

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Mobile search provider partners with Contemporary Christian Music Magazine to reach growing market for religious content

UpSNAP, Inc. (OTC UPSN:OB), the premier provider of free mobile search and live mobile audio entertainment, today announced the launch of a new service that delivers Bible quotes to consumers’ mobile devices. UpSNAP is partnering with Contemporary Christian Music Magazine (CCM) to offer the service, which allows people to receive Bible quotes on their mobile phones by text messaging a Bible verse (example: John 3:15) to UpSNAP’s shortcode 27627 (2SNAP).

The Bible quotes service is part of UpSNAP’s text and streaming audio content catalog that includes Free 411 and streaming podcasts, and is free to all mobile users (carrier charges may apply)

“Text messaging has exploded in recent years and represents a huge opportunity for brands to expand their message.” said UpSNAP CEO Tony Philipp. “CCM obviously recognizes that text messaging is heavily used by its audience, and views it as a way to deliver content that is of great interest to them in their day to day lives.”

“Our audience represents a younger demographic who is active in text messaging,” noted Jay Swartzendruber, Editor of CCM Magazine (a division of Salem Publishing). “Adding a text messaging solution to our service opens up a new channel for us to communicate with them.”

Driven by their mobile search technology, the Bible quotes service is just one of many text messaging and audio services that UpSNAP offers. Additionally, UpSNAP creates customized mobile search and messaging solutions using a brand’s own content. UpSNAP’s content can be both in text or audio formats and can reach a potential audience of over 200M mobile device users in the U.S.

About UpSNAP

UpSNAP, Inc. (OTC: UPSN.OB) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution for consumers.

All UpSNAP’s delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit http://www.upsnap.com for more information.

About CCM Magazine

CCM Magazine has been the premiere voice of contemporary Christian music for more than 25 years. Each monthly issue features music news, exclusive interviews, CD and book reviews, and an in-depth look at the spiritual lives of today's leading Christian music artists. It is owned by Salem Communications (NASDAQ:SALM), a leading U.S. radio broadcaster, Internet content provider and magazine publisher focused on Christian and family themes. Visit http://www.ccmmagazine.com for more information.

Contact:

Dean Shaw

UpSNAP Inc.                

704.895.4121

Joan Dyer

Salem Publishing

615.312.4274

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Dean Shaw