Women Are Major Users of the Internet: So How Should a Business Market to Them

Share Article

Women's choices in buying and planning vacations for the family, as well as pursuing their own interests, have a major impact on travel agents. More than half of US Internet users are women and their choices have a major impact on the web.

According to some researchers women have been the majority among US Internet users for a number of years. They now make up 51.6% of the US online population and nearly 100 million American women will be online by 2008.

So how do you do market to them? According to Paul Davis, President and CEO of http://www.homebasedtravelagents.org "The best way is to set up your own blog, about your favorite Destination or subject. Blogs are free just write about your subject and make it personal."

If you need help on making and marketing your blog, MR. Davis has a DVD and white paper report on how to make and market blogs and be successfully. You can order it at 800-619-8646 and ask for a copy. The cost $19.95 and includes free shipping in the USA. "

For all home based travel agents, the rising influence of females online is something that can't be ignored. More and more women on the go, do their online shopping and buying on line. This is vitally important to home travel agents looking for clients. Agents MUST be on the net to obtain clients. " If you Focus on one destination or subject, for example (Adventure Family Vacations) or (Exploring China) it will bring you a lot more clients on the net than trying to be all thing to all people. The smaller the focus the bigger the reward. Said Mr. Davis

The data shows that more women are going online to find travel vacations for them selves and there families. One of the newest trends is girlfriend vacations to spa destinations and shopping sprees in foreign countries.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website