Bientôt Magazine Officially Announces Partnership/Alignment with Timbuk2 Bags

Share Article

Bientôt Magazine inks a worldwide distribution deal with San Francisco urban lifestyle bag designer Timbuk2.

Timbuk2 CEO Mark Dwight and Marketing Executive Macy Allatt have been busy polishing their rusty French and saying, “Oui, oui Bientôt!” The outdoor, urban lifestyle messenger bags and laptop bags are still true to form and faithful as ever, but now in addition Timbuk2 moves upward with new styles into a fashionable new market. In conjunction with Timbuk2’s recent opening of their flagship SF retail location in Hayes Valley, Bientôt Magazine formally announces today that beginning in May thousands of additional Timbuk2 online and mail order customers will find an extra bonus with each bag when their shipment arrives: their shiny new Spring/Summer 2006 issue enclosed. Local Timbuk2 customers who can’t wait for their mail order packages can head down to the new Timbuk2 store location at 506 Hayes Street for a unique spin on the classic messenger bag styles, and grab a Bientôt Magazine issue today on-site.

Bientôt Editor-in-Chief, Mireille Schwartz, states it simply: “Timbuk2 has a passionate, loyal clientele. It’s a pleasure to align ourselves with a stylish, urban, dependable San Francisco Original with such a rock solid reputation. This invitation extended to us by Timbuk2 provides us with the instant opportunity to reach a worldwide audience.”

About Bientôt Magazine: San Francisco’s Mireille Schwartz left a film career at LucasFilm in 2000 and founded a small SF ‘zine Fishwrap Magazine which devoted itself solely to punk rock & hardcore music. After scoring interviews with a then-up-and-coming Avril Lavigne, she realized the small publication had outgrown the alternative music niche and decided amidst the nay saying to pursue a grander interest. As the grand-daughter of a U.N. ambassador in East Africa, the editor recognized the opportunity to create a spinoff publication which could attract a broader audience by celebrating her diverse multi-cultural, multi-racial background, and global fashion seemed like a natural way to bridge the gap. Bientôt still boasts that same intimate music “Backstage Pass” feeling and the debut issue proved that point eloquently with a week-long diary kept by good pal, My Chemical Romance frontman Gerard Way. Yet in addition the magazine showed off its chops with some bold fashion statements by Burberry and Comme des Garçons not to be missed. The second issue featured Yves Saint Laurent, Chanel, Giorgio Armani, plus a road trip with rockers Avenged Sevenfold, and the third issue showcases a Women in Media section as well as interviews and profiles of the Red Hot Chili Peppers, Missy Elliott, Missy Suicide and Floria Sigismondi.

About Timbuk2: Founded in 1989 by a San Francisco bicycle messenger with an old sewing machine, Timbuk2 has been influential in popularizing the messenger bag as an urban fashion accessory. The goal was to make a messenger bag rugged enough for real bicycle messengers, yet stylish enough to appeal to a broader market of young, hip urbanites as an alternative to the traditional two-strap day pack. The catchy name, three-panel design, distinctive "swirl" logo, and the fact that it’s "Made in San Francisco" added to the cachet. In 1994 Timbuk2 pioneered the concept of the built-to-order custom messenger bag, and in 2000 launched the very first Build Your Own Bag™ Web site. After bringing former Cisco executive Mark Dwight on as CEO in 2004 Timbuk2 introduced a new innovation, Bag In A Box™, bringing custom bags to the retail environment in a clever package. In 2005 Timbuk2 launched a Pro-Series™ collection of messenger bags and backpacks. Today, in 2006 Timbuk2 has opened their first flagship retail store at 506 Hayes Street. The three-panel, tri-color design is an icon on the streets of San Francisco, and a common sight in many cities worldwide.

For any press requests or media inquiries, please contact Jordan Brooks at JB PR at (415) 637-7773

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jordan Brooks
Visit website