Online Gift Buyers Demand More and Better Service

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With online shopping growing exponentially, online consumers are beginning to demand better service, especially with online gift giving. The demand for more personalized-service is being met by companies like The Challah Connection.

With online shopping continuing its torrid pace, savvy consumers are beginning to demand more from the retailers they select, especially when it comes to gift giving.

“I need help, it’s just that simple,” Phillip Melillo, 31, Cherry Hill, NJ explains. “I have no clue what to buy and I can’t always ask my wife, especially if it’s for her,” he continues.

Melillo is not alone in the need for assistance in buying gifts. There are many occasions for which people need to buy gifts, yet they are unsure what is appropriate.

“When my friend’s grandmother died, I wasn’t sure what was appropriate to send, because she is Jewish,” Lisa Custodio, 32, Brooklyn, NY stated. “I needed help and I had to try to find a website that offered it,” she continued.

The Challah Connection, owned by Jane Moritz, understands this need for personalized assistance and care, and she vows that her company will make every effort to ensure that no gift will ever be delivered if it is not appropriate for the occasion.

“Some of the very large sites are so computerized, they simply can’t give that sort of attention,” Moritz explains. “I make it my mission to ensure that every gift is appropriate for the occasion and I even make sure we call customers if we have concerns,” she continues.

Moritz’ Challah Connection is part of a growing trend towards improving overall service and personalization for online shoppers. This trend has also been extended to service companies as well.

Companies like 10e20, LLC which is a search engine marketing and website solutions firm also understand the need for exemplary service, beyond what consumers expect.

“It is not uncommon for a potential client to come to us thinking they need every bell and whistle on their website, prepared to spend more money than what they really need to, and we reel them in and give them a proposal that makes sense,” Chris Winfield, President, 10e20, LLC explains.

“We build relationships that last rather than just ‘hit and move’ like many other companies do,” Winfield states.

With the Internet already offering the easiest possible shopping experience (giving shoppers the ability to shop anytime of the day or night) adding the extra level of service will result in further increases in Internet shopping.


The Challah Connection, based in Westport CT, is an online, international provider of kosher gifts, gift baskets and baked goods.

With an emphasis on quality – both in the goods produced and in every aspect of customer service, The Challah Connection has become one of the premier providers of kosher gift baskets, gifts and baked goods.

Ideal gifts for those who keep kosher and for anyone who values high quality baked goods and other treats, the creations of The Challah Connection are appropriate for all occasions.

Fast, on-time delivery and attention to detail in presentation has built a loyal customer base around the world.

Jane Mortitz


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