Grass Valley, CA (PRWEB) May 1, 2006
We all know that diamonds are a girl's best friend. But according to online jewellers, Titanium Rings Studio, the famous song may need to be rewritten to reflect the growing popularity of black colored diamonds, set into rings and other pieces of jewellery.
"For a long time, black diamonds have been the least popular member of the diamond family," commented a spokesman for the firm. "However, that's starting to change as jewellers become more open to the possibilities of using black diamonds to great effect in rings and other items, and buyers choose them for their uniqueness."
While colorless diamonds are generally the most valuable and sought-after, black diamonds are rarer – perhaps one reason for their increased popularity.
"Today's shoppers are increasingly interested in buying something no one else has," added Titanium Rings Studio's spokesman. "Our titanium wedding bands, for example, are popular because they're so unique, and so different to what everyone else is wearing. Add a black diamond, and that uniqueness is even more apparent.
"Black diamonds are certainly less ostentatious than their colorless counterparts, but the subtle sparkle they can give is appealing to people who are looking for a ring with a more modern twist to it."
Titanium Rings Studio have used black diamonds to great effect in their current collection, either using the black diamonds alone for a more dramatic appearance, or setting them side-by-side with colorless diamonds, to create contrast.
The diamonds are even used in wedding bands, with the more modern bride and groom choosing matching black diamonds to prove that diamonds really are forever – no matter what their color!
View the wide range of black diamonds in titanium and platinum settings at http://www.tirings.com.