Tipple System Introduced by ConsumerBase

Users will mine data to build lists.

Evanston, IL (PRWEB) May 1, 2006 -- Today ConsumerBase announced the introduction of Tipple, the company’s new list count utility. The system, a web application, enables data brokers and their clients to login to the site (www.TippleWeb.com) and run their own list counts from ConsumerBase’s data store of U.S. consumers.

Tipple will be directly accessible to ConsumerBase clients. The company also plans to make the system available to brokers as a private-label solution.

The Tipple announcement comes just three months after ConsumerBase’s release of ResponderInfo.com. ResponderInfo enables smaller data users to download list information from the web and pay for the transactions with a credit card. Tipple, a product geared toward data professionals, allows users to run complex counts with more specific targeting requirements. Both systems provide users with access to behavioral-based “click-stream” data.

Larry Organ, ConsumerBase CEO, stated, “Time sensitivity is very important in the data industry, especially when the data is behavioral-based. Tipple is another distribution option that clients of ConsumerBase will have to cut their time-to-market and we’re excited to present it to them.”

The system was named Tipple after the structures in coal mines at which ore is tipped into railcars to become payload.

Tipple pulls information directly from the ConsumerBase database of 76 million U.S. consumers.

About ConsumerBase
ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com, www.ResponderInfo.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 866-9600 Ext. 105 in the U.S. and 0207 292 8204 ext. 105 in the U.K.

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