Game Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Web sites for computer games have beaten the overall standard ISAR Index in each year of the WebAwards. In fact, they lead most of the individual criteria averages and received the highest average score overall.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association Game Web sites have beaten the overall standard ISAR Index in each year of the WebAwards. In fact, they lead most of the individual criteria averages and received the highest average score overall. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“The report reveals that gaming Web sites dominate the top scores in every category,” said William Rice, President of the Web Marketing Association. “While computer games certainly predate the commercialization of the Internet, being online has brought a whole new level of interactivity to the industry and their Web sites generally typify this embracement. Game Web sites tend to be well designed with strong innovative content. They need to be, as the user of these sites are young, Internet savvy, and unforgiving when it comes to things inconsistent with their gaming experience.”

Here are some of the past WebAwards Best Game Website winners.

2004 SOCOM II: U.S. Navy SEALs

2003 Disney Hot Shot Business

2002 Disney's Blast

2001 creaturesofdaweb

A complete list of past winners and the entry for companies who wish to compete for 2006 honors can be found at http://game.webaward.org

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Game companies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are game Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

2006 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The game industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Game Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

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