MarketingSherpa Announces Email Marketing Awards Winners for 2006: Honorees Include Blockbuster, Intercontinental Hotels, and IBM

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MarketingSherpa announces the winners of its annual Email Marketing Awards, including the best email newsletters, best business-to-business email marketing campaigns, and campaigns with unusually high response rates from Blockbuster, Intercontinental Hotels, Ghiradelli, IBM, CareerBuilder, & Canadian Blood Services. View a profile of each of the 38 winning campaigns, including creative samples and strategic notes, at the online Winners Gallery at:

Warren RI, May 1, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the winners of its 2006 Email Marketing Awards. Visit the Winners Gallery online to see profiles of each campaign including creative samples and stretigic campaign details. Response rate data is also included for many winners:

The winning campaigns in 12 categories were:

#1. Best Email Opt-in Campaign

Gold Consumer

Blockbuster 'I Want You to Want Me' Campaign

Silver Consumer

Verizon Wireless Motorola RAZR Launch

Gold B-to-B

MarketingNPV's Marketing Analytics at the North Pole

#2. Best Email Newsletter for Marketing Purposes

Gold B-to-B

EmailLabs The Intevation Report

Silver B-to-B

Cincom Expert Access

Honorable Mention B-to-B

Ariad's MarketingSense e-newsletter

Gold Consumer

What's New at Vanguard E-newsletter

Silver Consumer

Becel Margarine's Heart Healthy Living

Honorable Mention Consumer

Fossil Rim Wildlife Center: Wildlife W@atch

#3. Best Email Sales Alert

Gold Consumer

Hewlett Packard Newsgram for HP Photosmart 8250

Silver Consumer (Tie)

Intrawest Snow Report

Greenbrier 'December to Remember'

Silver Business-to-Business

Symmetricom Next Generation Campaign

#4. Best Ad Campaign in 3rd-party Email Newsletter


Forte's Think Inside the Box Campaign

#5. Best SIG (email signature)


Paramore/Redd's SneakPEEK Brochure

#6. Best Welcome letter


Brunswick Bowling Center -- Bonus Zone Campaign

Silver (Tie)

Monster - Welcome

Intercontinental Hotels -- Hotel Indigo Welcome

#7. Best Autoresponder Series

Gold B-to-B

Barclay's Global Investors - iShares Welcome Program

Silver B-to-B

Segue's Silk Performer Evaluation Series

Gold Consumer (Tie)

Canadian Blood Services -- Operation LifeBlood New Donor Conversion Series

Sprint Welcome Experience

Silver Consumer

Schuelerhilfe Newsletter Campaign

#8. Best Automated Personalized Email (trigger-driven)


Intercontinental Hotels -- Hotel Indigo Pre-Stay Email

Silver (Tie)

E-LOAN Mortgage Abandonment Program

Toshiba Invoice Sweeps

Honorable Mention

Greater Phoenix Convention & Visitor's Bureau

#9. Best Viral Email Campaign

Gold B-to-B

Dice's Being IT

Silver B-to-B

Think Inc's Nuttycracker

Gold Consumer

CareerBuilder's monk-e-mail

Silver Consumer

Papa Murphy's Pizza: Calling all Canadian Pizza Eaters

#10. Best Postcard-Style Campaign


Ghirardelli - One Cone, One Dollar, One Day


Intercontinental Hotels -- Hotel Indigo Reconnect Email

#11. Best Test You Learned From

Gold B-to-B

iShares - Ongoing Tests versus Control

Silver B-to-B

ProspectZone - Does Sex Sell?

Gold Consumer

Florida Power & Light - 2005 Online Bill Payment Campaign

Silver Consumer - Valentine's Offer to Non-Clickers

#12. Best Non-Email Opt-in Messaging


IBM developerWorks RSS feeds

MarketingSherpa President Anne Holland notes, "The unusually high response rates of these campaigns -- judged by opens, clicks, and conversions -- proves email marketing is booming and response rates are continuing to improve for marketers who use best practices."

About MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site


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