MarketingSherpa Announces Email Marketing Awards Winners for 2006: Honorees Include Blockbuster, Intercontinental Hotels, and IBM
MarketingSherpa announces the winners of its annual Email Marketing Awards, including the best email newsletters, best business-to-business email marketing campaigns, and campaigns with unusually high response rates from Blockbuster, Intercontinental Hotels, Ghiradelli, IBM, CareerBuilder, & Canadian Blood Services. View a profile of each of the 38 winning campaigns, including creative samples and strategic notes, at the online Winners Gallery at: http://www.marketingsherpa.com/sample.cfm?contentID=3242
Warren RI, May 1, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the winners of its 2006 Email Marketing Awards. Visit the Winners Gallery online to see profiles of each campaign including creative samples and stretigic campaign details. Response rate data is also included for many winners: http://www.marketingsherpa.com/sample.cfm?contentID=3242
The winning campaigns in 12 categories were:
#1. Best Email Opt-in Campaign
Gold Consumer
Blockbuster 'I Want You to Want Me' Campaign
Silver Consumer
Verizon Wireless Motorola RAZR Launch
Gold B-to-B
MarketingNPV's Marketing Analytics at the North Pole
#2. Best Email Newsletter for Marketing Purposes
Gold B-to-B
EmailLabs The Intevation Report
Silver B-to-B
Cincom Expert Access
Honorable Mention B-to-B
Ariad's MarketingSense e-newsletter
Gold Consumer
What's New at Vanguard E-newsletter
Silver Consumer
Becel Margarine's Heart Healthy Living
Honorable Mention Consumer
Fossil Rim Wildlife Center: Wildlife W@atch
#3. Best Email Sales Alert
Gold Consumer
Hewlett Packard Newsgram for HP Photosmart 8250
Silver Consumer (Tie)
Intrawest Snow Report
Greenbrier 'December to Remember'
Silver Business-to-Business
Symmetricom Next Generation Campaign
#4. Best Ad Campaign in 3rd-party Email Newsletter
Silver
Forte's Think Inside the Box Campaign
#5. Best SIG (email signature)
Gold
Paramore/Redd's SneakPEEK Brochure
#6. Best Welcome letter
Gold
Brunswick Bowling Center -- Bonus Zone Campaign
Silver (Tie)
Monster - Welcome
Intercontinental Hotels -- Hotel Indigo Welcome
#7. Best Autoresponder Series
Gold B-to-B
Barclay's Global Investors - iShares Welcome Program
Silver B-to-B
Segue's Silk Performer Evaluation Series
Gold Consumer (Tie)
Canadian Blood Services -- Operation LifeBlood New Donor Conversion Series
Sprint Welcome Experience
Silver Consumer
Schuelerhilfe Newsletter Campaign
#8. Best Automated Personalized Email (trigger-driven)
Gold
Intercontinental Hotels -- Hotel Indigo Pre-Stay Email
Silver (Tie)
E-LOAN Mortgage Abandonment Program
Toshiba Invoice Sweeps
Honorable Mention
Greater Phoenix Convention & Visitor's Bureau
#9. Best Viral Email Campaign
Gold B-to-B
Dice's Being IT
Silver B-to-B
Think Inc's Nuttycracker
Gold Consumer
CareerBuilder's monk-e-mail
Silver Consumer
Papa Murphy's Pizza: Calling all Canadian Pizza Eaters
#10. Best Postcard-Style Campaign
Gold
Ghirardelli - One Cone, One Dollar, One Day
Silver
Intercontinental Hotels -- Hotel Indigo Reconnect Email
#11. Best Test You Learned From
Gold B-to-B
iShares - Ongoing Tests versus Control
Silver B-to-B
ProspectZone - Does Sex Sell?
Gold Consumer
Florida Power & Light - 2005 Online Bill Payment Campaign
Silver Consumer
ideaart.com - Valentine's Offer to Non-Clickers
#12. Best Non-Email Opt-in Messaging
Gold
IBM developerWorks RSS feeds
MarketingSherpa President Anne Holland notes, "The unusually high response rates of these campaigns -- judged by opens, clicks, and conversions -- proves email marketing is booming and response rates are continuing to improve for marketers who use best practices."
About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.
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