MarketingSherpa Releases Top 5 E-Commerce 2006 Study Highlights: PDF Download Features Wal-Mart Eyetracking Test Results

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MarketingSherpa's new PDF report, 'Top 5 Ecommerce Study Highlights 2006' is now available for free download online. The PDF includes five new charts on Internet retail and affiliate marketing, plus an eyetracking heatmap of Wal-Mart's home page. Copies are available without charge at:

MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces a new free PDF download, 'Top 5 E-Commerce 2006 Study Highlights'. The PDF which includes five Internet retail data charts and a lab test of Wal-Mart's home page, is available without charge at:

The five highlights detailed in the PDF are results from MarketingSherpa 2006 research study into:

#1. Ecommerce site traffic -- Where do high-growth online merchants get their traffic from? What's the breakdown between sources such as search vs email?

#2. Affiliate marketing -- Are merchants continuing to add new rules about affiliates use of search and trademarks?

#3. Eyetracking lab data -- When consumers visit ecommerce sites, what do their eyes look at? How many images? How much copy? Do they scroll below the fold? What's the most clicked part of the page? (PDF includes four-color "heatmap" of lab test results from Wal-Mart's home page.)

#4. ROI -- How are marketers actually measuring ROI from e-retail marketing tactics? Which numbers really matter? (Data from 1,101 marketers on this.)

#5. Online shoppers -- Why do consumers abandon some sites without purchasing? MarketingSherpa asked 1,120 real-life shoppers what sometimes stops them from completing transactions.

To view the complimentary PDF download featuring the answers to these questions, go to: Benchmark_Exec_Sum.pdf

About MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning firm at

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Stefan Tornquist
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