VP Hugh Richards Quantifies the Mystery of Product Management at the 2006 SMP Event

Hugh Richards, VP of Product Management and Marketing at QuIC (http://www.quic.com), a financial services institution, quantifies the mystery of product management at the 2006 Software Marketing Perspectives Conference and Expo, being held June 13-14, 2006 at the Santa Clara Convention Center. It’s only natural that Richards, a leader in a high-growth entrepreneurial firm, has taken action to quantify the impact of product management on product delivery, sales, and operational parameters. Richards shares his quantitative model, thus enabling product managers to quantify the strategic value of product management and answer the “what have you done for me lately?”

Santa Clara, CA (PRWEB) May 3, 2006 -–

Hugh Richards is a man in a hurry – in a hurry to measure and quantify the impact of strategic product management in a way that would warm the hearts of any venture capitalist. In his work with QuIC (http://www.quic.com), Richards has defied conventional wisdom and developed a quantitative model that shows the impact of product management on three key areas: product delivery, product sales, and corporate financial returns. Richards is mainly focused on end-to-end operational analysis.

Richards has taken his operational experience from several companies and developed a model that measures the impact of both strategic and tactical decisions. As he is fond of saying, “Sales is measurable. Development is measurable. Why can’t product management be measurable?”

At the Software Marketing Perspectives Conference and Expo (http://www.smpevent.com), Richards shares how you can improve the strategic value of product management by measuring what you do and what you should be doing. His straight-forward no-nonsense style was widely admired in previous presentations at the earlier Software Marketing Perspectives Conference and Expo in 2005. Richards is pleased to be returning to the Santa Clara event, and states, “The Software Marketing Perspectives Conference is an excellent opportunity to meet others in this space, and have the opportunity to compare patterns, gain feedback and discuss issues with competent peers away from the internal office issues.”

John Desmond, Editor of Software Magazine and Conference Chair is excited about Richards’ session. “Hugh Richards is one of the emerging deep thinkers in product management that tackles the tough problems, and makes it easy to comprehend for anyone.” The Software Marketing Perspectives Conference and Expo (http://www.smpevent.com) is the event where the high technology product management, marketing, public relations, and business development professionals go to exchange ideas with other senior professionals responsible for delivering results.

Come to the Software Marketing Perspectives Conference and Expo, June 13-14, 2006 at the Santa Clara Convention Center. You may register at http://www.smpevent.com/registration.htm.

The Software Marketing Perspectives Conference and Expo invites high technology marketing professionals from product management, marketing communications, public relations, business development, and market analysis to attend this power-packed two-day event.

The SMP event’s Premiere Co-sponsors -- Pragmatic Marketing, Ryma Technologies (makers of FeaturePlan), and O’Keeffe & Co. -- are joined by QlikTech, Autodemo, Pathfinders, OpSource, Good Leads, Orasi Software, Leads Customer Growth (Apogee Search) and Leverage Software. Sponsorship opportunities are extremely limited. Interested companies should call Carol Samost at (617) 962-4725 or email her for more information.

The 2006 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton MA 02464. Contact: John P. Desmond. Phone: 508 668 9928.

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