ZiffTalk becomes World’s Leading Self-Serve Click-to-Call Lead Conversion and Tracking Service - SPG Celebrates at Ad:Tech

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Pioneering Internet-to-Telephone call connection and tracking service, ZiffTalk.com, has found broad and accelerating acceptance with its No-Risk Pricing Model, Self-Serve Customizations, and Enhanced Phone-Lead Conversion Tracking system.

SPG Solutions today announced the startling success of its re-launched ZiffTalk Click-for-Talk service. Re-launched one year ago as a “Pay-Only-For-Performance” service, ZiffTalk adoption has soared across a broad spectrum of companies doing business on the Internet, and is now recognized as the global leader in self-serve Click-to-Talk call connection and tracking for phone-based lead conversion. To honor this achievement, SPG Solutions exhibited ZiffTalk, and companion solution, ZiffLeads, at this year’s Ad:Tech San Francisco last week.

ZiffTalk’s (http://www.zifftalk.com) fully hosted service, which was initially launched in 2003 before being re-launched in March 2005, enables companies to offer instant phone connections with potential customers via embedded phone-links within web sites, e-mails, directory listings, online ad banners, paid search results, and other Internet media. Lead generation companies, directory websites, B2B service and product providers, as well as industry players in the financial, real estate, education, online retail, hospitality, and professional services sectors have been signing up for ZiffTalk daily since the re-launch.

“Our introduction of ZiffTalk’s ‘pay-only-for-performance’ model was a watershed moment for ‘click-for-talk’ service.” ZiffTalk’s CEO Gopesh Kumar exclaims. “As predicted, ZiffTalk, due to its unrivaled flexibility, tremendous ease of setup and zero-risk pricing model, is quickly becoming the ‘must-have’ CIM tool for all online businesses who know the unmatched value of the phone call in the sales process.”

Recent innovations include the addition of the Enhanced Phone-Lead Conversion Tracking system. This system empowers online marketers to close the loop and prove the value of their online advertising efforts and spend in terms of incoming phone calls by incorporating conversion tracking code from Google, Yahoo!, and other major online advertising conversion tracking systems directly into ZiffTalk’s ‘Click-for-Talk’ service.

New clients can register directly at http://www.ZiffTalk.com and can start using the service in a matter of minutes. ZiffTalk has a comprehensive Client Web Interface that offers real-time call activity reporting and downloading, monthly budgeting and auto-pay functions, unlimited phone-link creation and HTML code access, availability scheduling, and user interfaces optimized for both websites and emails. Additional features include customized audio greetings, customized pop-up window graphics, international capabilities, and additional reporting variables of prospect name and email address.

About SPG Solutions

SPG Solutions is committed to closing the online-to-offline loop in lead generation and conversion. As the pioneer in Internet-to-telephone call connection, tracking and financial accounting technology and applications, SPG is a privately owned company founded in 2001 in Pleasanton, CA. SPG developed and operates three groundbreaking performance-based ASP-model applications: http://www.ZiffLeads.com, http://www.ZiffTalk.com and http://www.Click4Advisor.com. All are founded on its core Internet-to-telephone call connection technology and all three have multiple patents-pending. SPG’s rapidly expanding client base is approaching 100,000 and ranges from ADT to News Corp. to ZipSearch. For more information or a demonstration of the service please visit http://www.ZiffTalk.com or call 925-469-9600.


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