Intralink Releases Search Engine Relevance Study

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Study evaluates Google, Yahoo!,, and other search engines to find which search engine delivers the most relevant results over a broad range of searches.

Intralink, a Web marketing research and search engine optimization firm, evaluated Google, Yahoo!,, and three other search engines for relevancy, freshness of content, and other factors to determine which search engine delivered the most relevant results over a broad range of searches.

The composite scores and a sampling of the terms used can be viewed at This site also includes a small sampling of the data used to compile the search and a more detailed explanation of the metrics.

The study is based on several factors, such as exact match relevancy, failure rate, freshness of content and performance when doing difficult searches. Exact matches on the first page of a search result, even with a limited number of results returned, gained the highest score.

While relevancy is largely in the eye of the beholder, the study does make clear that the top search engines consistently outperform some of the newer players in the market. The most surprising discovery was how well MSN and Google performed in exact matches.

The study grew out of a set of tools Intralink uses for Web marketing research and search engine optimization.

Intralink, headquartered in Cincinnati, Ohio, plans to update the report every three months and will provide some ongoing results to the public before final publication of the next study due in mid-July. The next study will drop two of the search engines and add two others, including A9.

For more information regarding this report or Intralink, please direct correspondence to:

Eric Gurr, President



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