ZiffLeads Launch of New version of Pay-per-Call Advertising Platform Gives Newspaper and Traditional Media Industry Ammunition Against Search Engine Assaults

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ZiffLeads PPCall Advertising Platform solution for traditional media is specifically designed to support local print, TV and radio media’s growing battle for the local advertising spend as it goes online.

SPG Solutions, the provider of the groundbreaking, multiple patent-pending, ZiffLeads PPCall Ad Network (http://www.ZiffLeads.com) pay-per-call performance advertising platform, announced today the launch of its Technology Platform Solution for Traditional Media. Responding to significant interest from the newspaper industry for an online advertising model that will help them retain existing advertisers and attract new advertisers to their online properties, ZiffLeads has delivered.

With circulation dropping and the major search engines such as Google, Yahoo!, MSN, and Ask.com hotly pursuing their local advertisers with attractive online advertising alternatives, newspapers and other traditional media are searching for ways to retain and even expand their advertiser base as their business models are being pushed and pulled online. ZiffLeads PPCall offers such media companies a perfect solution to fight back, attract and build their online advertiser base with a performance advertiser model 71% of local advertisers prefer over all others, pay-per-phone call.

ZiffLeads PPCall Technology Platform Solution is the most advanced turnkey solution with the easiest implementation on the market. The solution includes an Advertiser Management Interface for Publishers that can be deployed both as a self-serve or a sales force driven model; Ad-Serving technology that enables keyword/category targeting and custom Ad-Feed designs and layouts; and a wholly customizable graphics-rich business profile page for advertisers that doubles as a free website presence.

“The war is raging over the local advertiser. The search engines are laser-focused on them. Local newspapers, TV and radio stations have the great advantages of local presence and awareness, but online advertisers want performance-based advertising and so traditional media is losing out.” Explains ZiffLeads marketing chief Dave Landa. “ZiffLeads is now offering traditional media a way to one-up the search engines at their own game online with performance advertising that is even more direct, more transparent and more valuable than pay-per-click.”

Traditional media publishers can instantly have a complete pay-per-call advertising platform for their online properties with Ziffleads PPCall that can also be seamlessly integrated offline, while avoiding all the administrative costs of operating such a massively complex service. ZiffLeads manages all the technical, telecommunications, reporting, financial and customer support aspects of the service, leaving the partner to focus on critical business operations.

Better yet, publishers can still own their advertisers when implementing ZiffLeads, while still having the option to leverage the benefits of the ZiffLeads PPCall Network by either accessing the Enhanced Inventory feature to fill out their published advertisement inventory or Enhanced Distribution to earn additional revenue by releasing their advertisers’ ads for general syndicated distribution.

To find out more about ZiffLeads PPCall Ad platform and how to get started with the Partner Program, call 925-469-9600 or visit http://www.ZiffLeads.com now.

About SPG Solutions

SPG Solutions is committed to closing the online-to-offline loop in lead generation and conversion. As the pioneer in Internet-to-telephone call connection, tracking and financial accounting technology and applications, SPG has developed and operates three groundbreaking performance-based ASP-model applications: http://www.ZiffLeads.com, http://www.ZiffTalk.com and http://www.Click4Advisor.com. All are founded on its core Internet-to-telephone call connection technology and all three have multiple patents-pending. SPG’s rapidly expanding client base is approaching 100,000 and ranges from ADT to News Corp. to ZipSearch. For more information, please visit http://www.ZiffLeads.com.


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Dave Landa