Branding Keynote Now Available as Podcast

A keynote address to the New Mexico Spa Association regarding branding your spa is available for instant download now at Connecting Point Communications.

Albuquerque, NM (PRWEB) May 3, 2006 -- “Stars and Strikes, Defining the Factors that Lead to Brandtastic,” a keynote address from The New Mexico Spa Association spring conference held March 13, 2006 at the Tamaya Hyatt Resort and Mist Spa, Santa Ana Pueblo, New Mexico is now available as a podcast from Connecting Point Communications.    

Stars and Strikes addressed current spa issues and trends in the spa industry Associates Holly Hitzemann and Mary Ellen Merrigan also discussed five specific steps to define spa brands in a keynote address that is now available online at www.myconnectingpoint.com/spa.

“This creates the awareness that any organization can utilize and benefit from,” Mark Pardo Gonzales said. Gonxales is the owner of five Mark Pardo Salon and Spa outlets and a New Mexico Spa Association board member. Other participants at the event commented repeatedly on the educational and informational nature of the presentation.

New Mexico, like most states has experienced significant growth in the spa industry. Day spa locations have doubled in the past four years; hotel spa locations have shown an increase of 143% in the past year. The explosion in competition has resulted in a definitive need for individual spa locations to differentiate themselves and their offerings. Sample audio from the session can be heard at www.myconnectingpoint.com/spa.

Connecting Point Communications features colleagues who specialize in strategic communications around five touch points including branding, an innovative media planning-training program, turnkey marketing assessments, loyalty audit and loyalty program development.

# # #