TAGSYS Demonstrates Dual Frequency UHF/HF Item-Level RFID Point of Sale Reader at RFID Journal Live 2006

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New Reader Provides Retailers with Flexibility to Benefit From Dual Frequency RFID Infrastructure

TAGSYS, the global leader in item-level RFID (Radio Frequency Identification) infrastructure, today announced that it will be demonstrating a new dual frequency, ‘universal’ (UHF and HF) item-level RFID reader designed for point-of-sale (POS) retail applications. The demonstration will take place during RFID Journal’s 4th annual conference and exhibition, at TAGSYS’ booth #822, May 1–3, 2006 at the MGM Grand Conference Center, Las Vegas. The new reader represents a major leap forward in the build out of RFID infrastructure in the retail supply chain and delivers a practical approach for retailers to easily reap the benefits of item-level RFID without being restrained by frequency and technology issues.

According to a recent report by VDC, spending on in-store RFID applications amounted to $88M in 2005 and is expected to reach $400M by 2010. Michael J. Liard, RFID Research Program Director at VDC notes, “The universal reader from TAGSYS is positioned to help accelerate the growth of item-level RFID in the retail market where a mixture of tags; HF [used predominantly by the pharmaceutical industry] and UHF [used primarily in the fashion industry] are rapidly becoming a reality in combating counterfeiting, black marketing, and shrinkage of goods as well as improving efficiencies in the supply chain.”

“Item-level RFID not only benefits retailers through supply chain efficiency but also as a brand protection measure,” said Elie Simon, CEO of TAGSYS. “The universal POS reader system is the first step in the build up of risk free and technology independent item-level RFID infrastructure for retailers. With the new reader, retailers no longer need to worry about having to deploy two entirely separate infrastructures to support RFID in their supply chain and makes the frequency argument a thing of the past.”

The universal reader integrates HF and UHF reader modules and antennas into a single package. The slim-line, bench top device is optimized for POS applications and measures 460mm x 460mm x 25mm. The reader can read up to five HF and/or UHF tagged items at a time as they are passed directly over the reader. Building on TAGSYS’ long standing expertise in delivering Reliable, Accurate and Secure (R.A.S.) systems, the unique approach contains the UHF field to eliminate any external interference, thereby reading only the items being purchased.

The demonstration at RFID Journal Live will include multiple HF and UHF tagged products. As the items are read, the information is captured on a screen that notes the item, displays a graphic of the item along with its price and the radio frequency of the tag.

About TAGSYS

TAGSYS is the global leader in item-level RFID infrastructure. TAGSYS provides RFID systems and tags for end-to-end item-level tracking that automates labor-intensive processes, authenticates and safeguards goods, and enables real-time inventory and asset visibility. With a proven track record of delivering Reliable, Accurate and Secure (R.A.S.) RFID systems and tags, TAGSYS has deployed over 60 million tags and 50,000 reader systems to over 500 customers in more than 40 countries. TAGSYS’ RFID solutions are currently being deployed in a range of highly specialized vertical markets that include pharmaceutical, fashion apparel, libraries, and textile rental. The company is headquartered in Cambridge, Massachusetts with offices and R&D Centers in France’s Smart Valley, in Doylestown, Pennsylvania and in Hong Kong. More information on TAGSYS can be found at http://www.tagsysrfid.com.

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Kara Della Vecchia

Phone : +1 617 730 4165

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Michael Chin
TAGSYS
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