Hot Banana Wins 2006 “CMS IDOL” Title at San Francisco Gilbane Conference on Content Management

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Hot Banana Software Inc., a leader in Web Content Management software for marketing, is the winner of the 2006 “CMS Idol" competition held at the Gilbane Conference on Content Management Technologies, April 24-26, 2006 in San Francisco, California. The award recognizes the most innovative content management solution from a group of four competitors who were demonstrating their best features. The four competitors were - Hot Banana, PaperThin, Refresh and Vasont.

Hot Banana Software Inc., a leader in Web Content Management software for marketing, is the winner of the 2006 “CMS Idol" competition held at the Gilbane Conference on Content Management Technologies, April 24-26, 2006 in San Francisco, California. The award recognizes the most innovative content management solution from a group of four competitors who were demonstrating their best features. The four competitors were - Hot Banana, PaperThin, Refresh and Vasont.

"CMS Idol is an excellent opportunity for our conference attendees to get lively demonstrations from several offerings," said Frank Gilbane, CEO and Publisher, The Gilbane Group. "This is a fun forum where attendees choose the winner after seeing succinct, comparative presentations on the latest content management solutions."

Chris Adams, Hot Banana’s CTO, faced off with the winning presentation featuring a scenario where a marketing coordinator set up a mock marketing campaign and easily completed the following ‘typical’ eMarketing tasks using Hot Banana software in just 7 minutes: -

  •     Optimized a Web page for the organic ranking of keywords in search engines, using Hot Banana’s exclusive keyword phrase analyzer
  •     Imported a streaming video flash file that went live on the Web site
  •     Distributed a press release via email, RSS feed and PRWeb, and added it to the Web site home page and on the press release listing page
  •     Created of a custom landing page with a two-step form, linked to salesforce.com, followed up with a confirmation email
  •     Set up WebTrends analytics on the campaign pages for results measurement.

The 2006 “CMS Idol” competition was presided over by a panel of content management experts, playing the roles of the various judges in the popular TV show, American Idol, and the audience got to vote for the best solution.

"It's no surprise to me that Hot Banana won the 2006 CMS Idol,” says Scott Abel, Content Management Strategist, The Content Wrangler, Inc., who hosted the event as “Ryan”. “After all, successful marketers know how to both communicate their value proposition, and differentiate themselves from the competition, and Hot Banana's Chris Adams delivered an excellent demonstration of the popular marketing content management system and the audience responded by awarding the company the top spot."

"We’re thrilled that Hot Banana’s Active Marketing Web Content Management Suite got recognized by our peers, industry experts and end-users," says Krista Lariviere, CEO, Hot Banana Software Inc. “Hot Banana is clearly establishing itself as the industry leader and is opening up the category of Web Content Management For Marketing.”

About Hot Banana Software, Inc.

Founded in 1999, Hot Banana Software powers Corporate Web sites, Intranets, Extranets, Micro Marketing Sites and Landing Pages for more than 200 companies worldwide in more than 16 languages. Designed for non-technical users, Hot Banana’s core technology is an easy-to-use, fully-loaded Web Content Management Suite designed to manage a Web site's content creation, publishing and optimization process.

Hot Banana’s Active Marketing Solution is an eMarketing platform for corporate communications, branding, sales lead generation, lead conversion, email marketing, event management and customer retention programs. Hot Banana For Agencies, is the company’s latest software initiative to help marketing agencies manage and publish Forms, Landing Pages and Micro Marketing Sites.

Hot Banana is available directly, or from 20+ Channel Partners Worldwide, either On-Demand (SaaS), or Licensed. Clients include: InsureMe, Unico System, Hondros College, General Board of Global Ministries - UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, visit http://www.hotbanana.com, or call 866-296-1803.

Hot Banana, Active Marketing and Active Marketing Web Content Management Suite are trademarks or registered trademarks of Hot Banana Software Inc. All other trademarks mentioned are the property of their respective owners.

Media Contact for Hot Banana

David Terry,

VP Sales and Marketing,

Hot Banana Software Inc.

705-792-3880 ext. 222

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