Los Angeles, CA (PRWEB) May 3, 2006
Volkswagen of America Inc. announced today that it has broadened its entertainment marketing capacity by selecting Creative Entertainment Services (CES), a leading product integration agency, to develop brand building platforms in film and television properties. CES has been providing entertainment marketing services for global brands since 1982. Volkswagen selected the firm based on its respective strengths and experience in the entertainment industry, strategic support capabilities and accessibility to extensive industry relationships for client opportunities and negotiations.
Volkswagen and CES will work together to deliver entertainment-themed marketing initiatives that will generate positive exposure in high-profile properties to drive Volkswagen’s business objectives.
"We're delighted to partner with Volkswagen to enhance their presence in relevant entertainment properties,” said Stacy Jones, executive vice president, CES. “Volkswagen’s brand is well-respected in the entertainment community for being fun and full of energy as well as practical, fitting well with our experience in working with savvy world-class brand marketers.” “With CES's history in entertainment marketing, coupled with the power of the Volkswagen brand and all our new product line, it’s an exciting time for us to be exploring new and creative ways to reach our consumers in the very influential entertainment marketing arena,” said Michael Grollman, general manager of global entertainment marketing Volkswagen.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, GTI, New Beetle, Jetta, Passat, Touareg and Phaeton through more than 600 independent U.S. dealers.
About Creative Entertainment Services:
CES is a full service entertainment marketing agency that acts as a liaison between Corporate America and the entertainment industry, by offering a complete range of product integration, branded entertainment and promotional marketing services. Some of the world’s most prestigious companies are represented by CES, including Philips Electronics, Kellogg’s, Forbes, FIJI Water, Montblanc and Orbitz. With strong relationships at the top levels of the entertainment industry, Creative Entertainment Services and sister agency Creative Television Marketing provide a complete media package including innovative approaches to product placement in feature films and television, media buying, event marketing, promotions, closed caption sponsorships, and television media representation.