Marathon Marketing Session Benefits Second Harvest Food Bank: ZURBwired for Hunger Stays Up Late to Perform Marketing Miracles

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On May 5, 2006, customer interaction firm ZURB will join with Second Harvest Food Bank of Santa Clara and San Mateo Counties in a marathon 24-hour work event, broadcast live online at http://www.zurbwired.com. ZURBwired for Hunger will complete an entire marketing campaign, from development through implementation and production, by working for 24 solid hours from May 4-5.

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On May 5, 2006, customer interaction firm ZURB will join with Second Harvest Food Bank of Santa Clara and San Mateo Counties in a marathon 24-hour work event, broadcast live online at http://www.zurbwired.com. ZURBwired for Hunger will complete an entire marketing campaign, from development through implementation and production, by working for 24 solid hours from May 4-5.

The entire project, including all materials, is being provided to Second Harvest at no cost. A project of this scale typically runs in the neighborhood of $35,000, including staff time, design, production and printing.

A Little Company Hopes to Make a Big Difference

"We're not a huge business, but we still thought we could have a big impact on a nonprofit in our community," said Bryan Zmijewski, founder and chief instigator at ZURB. "We're often working late into the night on client projects, and that's where the idea came from. What if we could compress all the stuff we do into a solid 24-hour chunk of time? It gives us a fun, slightly chaotic, yet extremely effective way of making something happen, rather than just thinking about making it happen."

"We solicited applications for the ZURBwired event, and had a dozen excellent proposals from potential nonprofit partners. We selected Second Harvest because we believe in what they're doing. We were also impressed by their reputation within the community and their level of energy--and that energy will come in quite handy around 3AM," joked Bryan.

"We're excited that a little company like ZURB has given us such a big opportunity. They aren't just donating money to help us cover the costs of design, production and printing--they're actually donating their time and talents, which is a very unique approach,” said Lynn Crocker, Communications Manager for Second Harvest.

“Marketing and promotional materials for this campaign weren't budgeted for, so ZURB’s offer is going to allow us to implement this campaign in a way that will have a far greater impact than if we had to go it alone. I hope that other companies will take a look at what they're doing and will be compelled to have a similar impact--if every company spent just 24 hours of their time and talent helping a nonprofit agency, I think we'd be amazed at what could happen," Lynn concluded.

ZURBwired for Hunger: Details

ZURBwired for Hunger's marathon day of marketing starts at 8AM on Thursday, May 4 and ends at 8:01AM on Friday, May 5. Donations of both food and money will be accepted for the duration of the event; Second Harvest representatives will be on hand and able to provide receipts and answer questions.

The ZURB offices are located at 53 3rd Street, Suite 100-A in downtown Campbell.

Event partners include marketing/PR firm maven communications, inc.; online on-demand manufacturers Zazzle; Village Printers; and agile development firm Pivotal Software.

The Focus: Complete the Marketing for Tackle Hunger, Pass on Lunch Event

The ZURB team will be creating and completing all marketing collateral needed for Second Harvest's Tackle Hunger, Pass on Lunch fundraising event, taking place on June 6, 2006. The Tackle Hunger, Pass on Lunch event focuses on raising awareness of hunger issues by urging people to forego lunch and to donate the amount they would've spent to the food bank. Similar events in New York have raised nearly $100,000.

About ZURB

Founded in 1998 by design nut Bryan Zmijewski, ZURB has since helped more than 50 start up companies go from idea to implementation. The firm focuses on customer experience and user interaction, emphasizing a bottom-up approach to design in specific and business in general. The ZURB headquarters are located in lovely downtown Campbell, California. Visit them online at http://www.zurb.com or call 408-341-0600.

About Second Harvest Food Bank

Second Harvest Food Bank of Santa Clara and San Mateo Counties is a private non-profit organization that collects and distributes more than 28 million pounds of food each year to low-income children, adults and seniors. The Food Bank currently serves an average of 156,000 individuals each month; nearly 60% are families with dependent children. Visit them online at http://www.2ndharvest.net or call, toll-free 866-234-3663 to make a donation.

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