Veteran Fashion Retail Professional Launches MustHaveFashions

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Offering the latest fashion-forward styles, fine jewelry, shoes, home accents and more for a continuously fresh, always inspired online shopping experience.

Hip. Savvy. Sophisticated. Simple. The new online boutique,, aims to be the one-stop destination for fashion-forward shoppers. Carrying a broad assortment of apparel, fine jewelry, accessories, home accents, shoes, pet fashion, and more, the new site went live today at

Azar Salehi, president and co-founder, is a 15-year fashion industry veteran having managed national retail chains and run a successful online business.

“Our vision for MustHaveFashions is simple,” said Salehi, “to provide the latest must-have items that allow our customers to express their personality and style, whether they are buying for themselves, their homes, their pets, or friends and family. We make it simple. We keep it constantly fresh. We source the best products and hottest trends. And, we offer tremendous quality and value. It’s like having a personalized shopper working for you at all times.”

The online boutique features everything for the latest looks from apparel designers, such as Cue & Emm and Philosopher Garden, to outstanding values on cutting-edge fine jewelry all the way to Poire cell phone pouches, and beauty enhancers, such as Take Outs. The selection is constantly updated as Salehi sources new merchandise and stays on top of emerging trends.

“We have a few staple items, but we’re a classic boutique where you’ll always find new treasures that either aren’t available at the department store or are available for at a better value,” Salehi said. “Since we make smaller purchases than the ‘big guys,’ we can constantly change our inventory, provide competitive pricing and always bring the latest and greatest must-have fashions to our customers.”

To help savvy buyers interested in cutting-edge fashion stay out front, the site also features a “What’s New” section constantly updated with the best new products Salehi and her team have sourced around the world. An innovative “Gifts” section and gift-wrapping option make shopping for friends and family a snap.


Fashion. Time. Money. Ask any savvy shopper what matters most and these three attributes top the list -- again and again. MustHaveFashions is an online boutique dedicated to giving savvy shoppers access to the latest fashion trends in apparel, accessories, jewelry, shoes, home accents, and more in a constantly fresh, always top-value online shopping venue.

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Shaun Mehr
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