Online Marketing Made More Cost Effective in “Mastering Traditional & Marketing Press Releases”

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HRmarketer offers valuable information to marketers interested in leads, placement

Press releases have traditionally been used to disseminate timely news information, but they are increasingly utilized as a means of contacting prospects, driving leads and influencing purchasing decisions. Key techniques for crafting and utilizing both types of press release to forward marketing objectives are revealed in "Mastering Traditional & Marketing Press Releases" from human resource and employee benefit marketing source,

This complimentary article offers step-by-step instructions for creating, optimizing and distributing these releases. It discusses both traditional press releases, written for journalists for media placement, as well as marketing press releases, distributed online and intended to generate leads and boost website traffic. The key topics outlined in this article include:

  • How to use marketing press releases as a valuable tool to drive leads
  • What the cost and benefits of online press releases are
  • How to create, optimize and distribute online releases for maximum reach and placement
  • When to release for maximum impact
  • How to distribute releases for less

“The key here is strategic repetition,” says Mark Willaman, president and founder of “If you are engaged in online marketing and not sending out at least one or two marketing releases per month, you are missing valuable opportunities.”

Willaman predicts a surge in the number of marketing press releases distributed by human resource and employee benefit marketer’s as increasing numbers of suppliers become familiar with the concept.

Marketing press releases directly drive sales, and hundreds of members have benefited from the tactics outlined in this article, including the company that write the article. In November of 2005, released an article entitled "Marketing and Selling in the Human Resource Marketplace: Winning Strategies and Tactics". To announce the article, the company sent a traditional press release (written for journalists) to key media outlets in the human resource space, which resulted in several prominent stories. Then, over a period of four weeks, the company distributed four marketing press releases via’s Direct2Net Internet wire service. The company generated almost 500 leads and thousands of dollars in new sales with their efforts focused on marketing press releases.

For those looking for pragmatic and empirical marketing methods deeply rooted in process and metrics in the HR and/or Benefits marketplace, these articles offer a valuable how-to guide to marketing PR best practices.

For more information about HRmarketer, visit their website or call 1-831-460-9700.


HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services over 300 HR service providers, employee benefit brokers and consultants, helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Elrond Lawrence
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