Beer Radio’s Latest Podcast Includes: Bob Lachky, EVP Global Industry Development, Anheuser-Busch, Inc. And Chris Moneymaker, World Series of Poker Champion

Baltimore, MD (PRWEB) May 2, 2006

Beer Radio’s latest international podcast included two great beer people as special guests on their last episode. Mr. Bob Lachky Executive Vice President, Global Industry Development, Anheuser-Busch, Inc. and Chris Moneymaker, World Series of Poker champion.

“Beer Radio is excited to post its most recent podcast,” stated producer, Dennis Buettner. “Bob Lachky and Chris Moneymaker are two of the most compelling and passionate beer people in the world. One is in charge of global industry development for the world’s largest beer company the other is the greatest poker player in the world and one of beer’s finest consumers. This makes for another great podcast of Beer Radio.”

“Each episode of Beer Radio brings the world of beer to 300 million beer drinkers from around the world,” says Buettner “there are millions of terrific and passionate beer drinkers from around the world. It’s great having some as special guests and being able to podcast to the rest of them. Over 30 podcast episodes of Beer Radio are available at http://www.BeerRadio.com .”

Beer Radio and the “Beer Entertainment” Industry

Beer Radio is the first nationally syndicated and podcast radio program dedicated to 300 million beer drinkers in the USA and around the world. Beer Radio is hosted by industry veteran Ray “Red Star” Hoffman with Tim “Beer Man” Gallagher as co-host. Beer Radio’s theme is the constant and never ending search for your best beer on your best day with your best beer buddies.

With more than 90 million passionate beer drinking Americans spending over $82 billion dollars on "beer entertainment" in 2004, beer plays a major part in the American entertainment industry. During this same time period Americans spent only $9.5 billion on "motion picture entertainment" box office ticket sales. Directly and indirectly, the American beer industry provides over $162 billion in economic impact to the USA, employs over 1.7 million Americans, providing them with over $53 billion in wages and benefits. The American beer industry includes more than 2,400 brewers and beer importers, nearly 2,000 beer wholesalers and 550,000 retail establishments. The U.S. Department of Labor found their wages to be among the highest of 350 industries surveyed. The American beer industry provided over $30 billion in business, personal and consumption taxes, including over $5 billion in excise taxes in 2004. Worldwide beer sales totaled over $412 billion dollars in 2004. The beer industry has spent hundreds of millions of dollars in the last decade to promote responsible consumption of beer.

About Leisure Technician Media Entertainment (LTme)

Leisure Technician Media Entertainment (LTme) focuses on properly positioning brands as “instant brands”. Today’s consumers are impulse buyers and demand instant access to products and services of their choosing. Whether instant access is delivered via the Internet, cellphones, PDAs, television, video on demand, or smart messaging, LTme is focused on building better solutions to satisfy the consumers taste in “instant brand delivery”.

LTme strives to enhance the consumer experience by providing “instant brands” where consumers will identify and participate with other like-minded consumers. From online “lifestyle communities” combined with “brick and mortar” promotions, LTme enhances consumer experiences from all facets of their daily routine.

LTme marketing methods are founded upon the “MeMarketing” principles. “MeMarketing” focuses on building “instant brand loyalty” from the consumer’s need for necessity and desire. LTme strives for the “It’s All About Me” experience where the consumer instantly identifies with the brand but are not bombarded with untargeted brand messages.

LTme markets licensed brand merchandise in thousands of retail locations in the USA.

For more information about The U.S. Beer Drinking Team’s Retailer Loyalty Program, licensing, sponsorship and event marketing opportunities contact:

Mr. Joe Gardenghi

Director of Event Marketing/Sponsorship             

Press inquiries contact:        

Leisure Technician LLC                

Mr. Dennis Buettner

(410) 744-4369                    

(410) 647-4836

http://www.USBDT.com                    
http://www.BeerRadio.com

Leisure Technician Media Entertainment, The United States Beer Drinking Team, Beer Radio, Beer Hall of Fame and University of Beer, remind you to: "Celebrate with beer! … and Think B4U Drink!"

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