Beverage Web Sites Benchmarked in New Internet Study

Share Article

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Beverage Web sites have roughly tracked the overall ISAR Index for Web development since 1997. Early on they slightly trailed the average, but since 2002 have exceeded it.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Beverage Web sites have roughly tracked the overall ISAR Index for Web development since 1997. Early on they slightly trailed the average, but since 2002 have exceeded it. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“The beverage industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts that the award judges provide,” said William Rice, President of the Web Marketing Association. “These sites score highest for design and content while they need to pay more attention to copywriting as that is where they scored the lowest. Over the past three years, beverage sites have generally outperformed each of their criteria benchmarks. Beverage Web sites are about establishing and supporting a brand online. Web sites often have a heavy use of Flash and contain a viral component to help create buzz.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Each year the Web Marketing Association names the Best Beverage Website based on the scores submitted by the competition judges. Recent winners of the “Best Beverage Web site” WebAwards include:

2005 Dare Shot - http://www.tribalddb.com.au/webaward2005
2004 Early Times - http://earlytimes.com/
2003 BACARDI.COM    - http://www.BACARDI.COM

A complete list of past winners and the entry form for companies who wish to compete for 2006 honors can be found at http://www.webaward2006.org.

Beverage companies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are beverage Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

2006 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The beverage industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Beverage Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Rice
Visit website