Investor Relations Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, IR Web sites were added to the WebAwards in 2002 and dramatically under performed the overall ISAR Index in 2004, resulting in a poor showing for its 3-year average score against all criteria except copywriting.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, IR Web sites were added to the WebAwards in 2002 and dramatically under performed the overall ISAR Index in 2004, resulting in a poor showing for its 3-year average score against all criteria except copywriting. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“The Internet has truly changed the profession of investor relations by fundamentally changing the way companies disclose material information to the public,” said William Rice, president of the Web Marketing Association. “Investor relations Web sites are usually microsites of the larger company Web site and often outsourced to specialty firms due to the significant amount of financial reporting that is involved.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Investor Relations Web site winners.

2005 Limited Brands 2004 Annual Report

2004 Ameritrade Holding Corporation Web Site

2003 Metso Annual Reports 2002

2002 Stora Enso Reports 2001

A complete list of past winners can be found at http://www.webawards2006.org.

Public companies wishing to have their Investor relations Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are IR Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

2006 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The investor relations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Investor Relations Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

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