Seminar Addresses Elements of Hispanic Marketing Plan

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Despite the abundant opportunities, business ventures targeting Hispanic consumers often fail because they rely more on media hype than a solid marketing plan. In this seminar, Hispanic market expert Dr. Edward T. Rincon discusses the elements of a Hispanic marketing plan that are needed for program success.

As the Hispanic “gold rush” accelerates each day, marketers and investors seeking to exploit these opportunities often lack a roadmap to avoid some of the most common pitfalls associated with Hispanic marketing programs. Indeed, only three business schools in the U.S. currently offer a course on Hispanic marketing, and seminars often focus on specialized topics or case experiences that overlook some of the basic fundamentals of a Hispanic marketing plan.

As noted in a recent USA Today article (4/28/06) about the huge Hispanic marketing opportunities: “The best way to get a piece of the Hispanic market is to go about it the same way you’d approach any other target market. Sit down and devise a marketing plan.” However, many marketers lack the knowledge or experience to complete a marketing plan targeted to Hispanic consumers without expert advice.

Marketers will have an opportunity to address this need by attending an intensive, one-day seminar in Dallas, Texas on May 17, 2006. The seminar “Developing a Hispanic Marketing Plan: Roadmap to the Hispanic Market” is being presented by Dr. Edward T. Rincón, president of Rincón & Associates and adjunct professor at the SMU Cox School of Business. Dr. Rincón has dedicated the past 28 years to evaluating multicultural marketing programs and currently teaches an MBA course on Hispanic marketing at SMU.

“Despite the abundant opportunities, many business ventures that target Hispanic consumers fail because they rely too much on media hype and overlook the importance of a solid marketing plan,” explained Dr. Rincón. “By knowing what to ask, the seminar will help decision-makers avoid some of the more costly mistakes in Hispanic marketing programs.”

To learn more about the seminar's content and to register, visit http://www.rinconassoc.com/seminar.html

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Edward Rincon