Norwood, MA (PRWEB) May 3, 2006
Cramer, a Norwood, Massachusetts-based leader in the development and delivery of integrated marketing solutions, announced today that Michael Zuccala has joined the Company as Director of Strategic Planning. For the past 18 years, Michael (aka Zuke) – who is an award winning professional for his contributions to a wide variety of product marketing and global branding projects – has held numerous high-level product management, marketing management, brand management, and field advisory specialist roles with some of the nation’s leading pharmaceutical and biotechnology companies.
Most recently, Michael was at SHIRE HGT Inc., where he was Senior Global Brand Manager responsible for directing and managing the company’s global marketing efforts for Replagal®, an enzyme replacement therapy with sales over $90million. Prior to that, Michael was Senior Marketing Manager responsible for direct-to-consumer efforts with Amevive® at Biogen Idec, Inc. and Remicade® Product Manager at Centocor, Inc. His previous experience also includes ten years in speciality sales with Amgen, Inc and Fujisawa Pharmaceuticals, Inc.
“Michael joins Cramer with strong strategic marketing credentials in the healthcare sector that will add tremendous value to our client partnerships as we continue to expand this practice. Having sat on both the business and agency side, Zuke brings best practices from years of experience launching and marketing global brands,” said Ann Cave, Vice President, Strategic Services and Marketing.
Michael earned his MBA degree from Western New England College and, in 1986, received his Bachelor of Science degree from Westfield State College.
Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. Partnering with clients, the company delivers business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. Known for its unique in-source model keeping talent and technology all under one roof, Cramer's core service offerings include: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients cross multiple vertical markets and span local, regional, national, and global geographies. The Company is privately-held.