Motion Media Solutions' DVD Helps Launch Microsoft CRM for Catalina Marketing Corporation
The DVD was presented at CMC's North American conference as kick-off for sales force automation and Motion Media Solutions was instrumental in helping to educate all future users of its powerful benefits.
Dallas, TX (PRWEB) May 4, 2006 -- Catalina Marketing Corporation is rolling out a powerful new sales force automation solution from Microsoft, and Motion Media Solutions helped with the announcement by producing a 6 min. DVD that was played at management meetings in April.
"What was most impressive," said Brett Featherston, Vice President, Sales Development, "they came into our offices, learned the application, helped us determine the best way to communicate its advantages, then engineered a method to capture our demonstrations of the software."
Catalina Marketing is the dominant global leader in behavior-based marketing solutions -- leveraging actual shopper purchase behavior to reach the right consumer at the right time with the right message -- wherever and whenever consumer products are sold.
"And getting the point across to their salesforce was critical," said Ross Mason, CEO of Motion Media Solutions. "The DVD gave the most important benefits to them, then walked through a demonstration of some of Microsoft's CRM features we knew they'd be excited about."
Motion Media Solutions worked closely with Mr. Featherston's staff on a creative strategy and script, capturing screen shots and many developing graphics over just one week to complement how the organization rolled out this new application.
"We weren't sure if it could be done with such little time to spare", said Mr. Featherston. "but, they really delivered. Everyone was impressed and very pleased!"
Motion Media Solutions produces educational, inspiring and motivating programs for corporations, non-profit organizations and foundations.
View "CMC-MSCRM": http://www.motionmediasolutions.com
Contact: Motion Media Solutions - movies, memories, and more...
25 Highland Park Village, #150 Dallas, TX 75205
214-764-0940 877-31-VIDEO
http://www.motionmediasolutions.com
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