Media Alert: Steven Nicks, EVP of Client Services for The Phelon Group to Participate in a Silicon Valley AMA Panel on Word of Mouth Marketing on Wednesday, May 10

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Nicks to discuss effective B2B use of word of mouth marketing programs.

The Phelon Group announced today that Steven Nicks, EVP of Client Services, will present at a panel discussion on Word of Mouth (WOM) Marketing at the May 10 Silicon Valley AMA meeting. Additional panelists include Dax Callner, VP, Jack Morton Worldwide and Christian Haas, Associate Creative Director, Goodby.

WOM has produced innovative and successful viral campaigns that have evolved beyond blogs and the Internet, achieving unprecedented results for many companies. The evening will include:

  • How to execute and implement WOM Marketing for B2B and B2C marketing campaigns
  • Case studies from 20th Century Fox, Sprint, Warner Brothers, Sony Pictures and Daimler Chrysler
  • The campaign that overloaded and shut down General Motors’ website in a matter of hours

Moderated by Phelon Group VP of Client Services Paula Stout, the program will take place on Wednesday, May 10, 2006, from 7:00 to 8:30 p.m. at the Network Meeting Center at Techmart, 5201 Great America Parkway in Santa Clara. Event registration will begin at 6:00 p.m., or go to: For directions to the meeting location, please go to:

About The Phelon Group

The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, Hewlett-Packard, Mellon Investor Services, and NetApp. View The Phelon Group site at:

For more information, press only:

Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539, mkeeffer at

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