Spectrum Direct Launches Libertydirect.Com Site Where "Instant Issue" Insurance Is Only A Few Minutes Away

Mission Viejo, CA (PRWEB) May 4, 2006

Spectrum Direct Insurance Services, Inc. today announced it has launched a website (http://www.LibertyDirect.com) where consumers can buy “instant-issue” term life insurance with no medical exam. The entire process happens completely online – you just answer a few health questions. If qualified, you can pay your initial premium and print your policy right from the comfort of your home or office computer in as little as 15 minutes.

“Many people put off buying life insurance because they fear the long process, the medical exam and dealing with a sales agent,” tells Christopher Snyder, CEO of Spectrum Direct. “Our research indicated that even when prospects could see the value of having life insurance, they often didn’t want to get bogged down in the course of buying it.”

Because LibertyDirect.com eliminates medical exams and agent interaction and puts every step -- including the entire application, approval and payment -- online, convenience-oriented buyers are likely to find out that nothing is keeping them from buying term life insurance.

Spectrum Direct, the largest seller of E-commerce life insurance in the United States, is adding the LibertyDirect.com site to its existing portfolio of life insurance web sites. “LibertyDirect.com fits in naturally with our corporate strategy,” says Shawn Schaefer, Marketing Manager for Spectrum Direct. “Consumers are buying more and more of life’s essentials online, from travel to groceries to big ticket items like cars and mortgages. We thought by simplifying the purchase process we could attract buyers who know they need life insurance but also want the convenience of an online purchase.”

The LibertyDirect.com term life insurance website gives consumers what they want in an online purchase – it’s fast, safe and easy. Qualified applicants can buy up to $150,000 of term life insurance issued by Liberty Life Insurance Company, whose financial strength and operating performance have been rated “A” (Excellent) by A.M. Best Company. Even more convincing, the insured client can pay for and manage his life insurance account continuously through the LibertyDirect.com website. Spectrum Direct has increased sales over 200% in the last two years, and the addition of the LibertyDirect.com business unit should allow for the continuance of this trend.

Please visit the website at http://www.libertydirect.com for more information.

About Spectrum Direct Insurance Services, Inc.:

Spectrum Direct is a life insurance sales and marketing organization, licensed in all 50 states, whose products are entirely internet-based and designed to enable the purchase and management of policies online. They are the largest seller of e-commerce life insurance in the United States.

About Liberty Life Insurance Company:

Headquartered in Greenville, S.C., Liberty Life Insurance Company is part of the U.S. insurance operations of Royal Bank of Canada (RBC). Founded in 1905, Liberty Life enters its second century as one of the Southeast's oldest and largest life insurers, offering life insurance, health insurance and related products through independent agents, direct marketing channels, financial institutions, RBC banking and investment channels, and a field force of over 300 full-time career agents. Additional information may be found at http://www.rbcinsurance.com/us.

Contact info for Press Releases

For additional information on the Liberty Direct Affiliate program, please contact Shawn Schaefer or visit http://www.LibertyDirect.com

Contacts:

Shawn Schaefer, Marketing Manager

949-600-7904

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