Computer Retailer Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Computer retailer Web sites have outperformed the overall standard of excellence in six of the past nine years with very strong performances in both 2001 and 2003. The sites are strongest in content, copywriting and interactivity while showing weakness in innovation.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Computer retailer Web sites have outperformed the overall standard of excellence in six of the past nine years with very strong performances in both 2001 and 2003. The sites are strongest in content, copywriting and interactivity while showing weakness in innovation. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“The computer retailer industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts that the award judges provide,” said William Rice, President of the Web Marketing Association. “Computer retailers narrowly miss matching the criteria average, other than interactivity which it out performed and innovation which it significantly under performed, over the past three years. The Computer retail category has been dominated by hpshopping.com, winning Best of Industry for five years running – a feat unequaled in WebAwards history.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Computer Retailers companies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are computer retailers Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

2006 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The computer retailer industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Computer Retailer Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

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