NFI Consumer Products Announces the Launch of HoodiaMax™Plus - Turn Off Hunger, Turn On Weight Loss

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NFI Consumer Products (http://www.nfiproducts.com), which markets and distributes the popular Blue-Emu™ family of products for pain relief, announces HoodiaMax™ Plus (http://www.hoodiamax.net), a new weight loss/weight control supplement that uses the appetite suppressing qualities of Hoodia gordonii to help curb appetite.

True Hoodia gordonii has literally taken the diet world by storm

NFI Consumer Products (http://www.nfiproducts.com), which markets and distributes the popular Blue-Emu™ family of products for pain relief, announces HoodiaMax™ Plus (http://www.hoodiamax.net) , a new weight loss/weight control supplement that uses the appetite suppressing qualities of Hoodia gordonii to help curb appetite.

Richard Guy, Chairman of NFI Consumer Products elaborates on HoodiaMax™ Plus, “HoodiaMax™ Plus is the next generation among the numerous Hoodia products available today. HoodiaMax™ Plus not only provides you with the appetite suppressing benefits of hoodia but also goes two steps beyond by offering green tea and a proprietary blend of Cortinine designed to help you lose weight quickly and effectively. Cortinine is a proprietary blend of herbs with proven mechanisms of action assembled to promote relaxation, alleviate anxiety, promote a positive mood, maintain normal sleep patterns, regulate cortisol production, and alleviate insomnia. Simply put, HoodiaMax™ Plus allows you to Turn Off Hunger and Turn On Weight Loss.”

HoodiaMax™ Plus provides the appetite suppressing benefits of Hoodia gordonii coupled with the cortisol reduction mechanism of Cortinine. Stress increases cortisol production within our bodies. Increased production of cortisol is a direct link to significant weight gain, mood depression, and feelings of lessened self-esteem. Elevated cortisol levels have also been associated with obesity, diabetes, osteoporosis, memory problems and suppressed immune function.

“True Hoodia gordonii has literally taken the diet world by storm,” says Larry Chriscoe, President and CEO of NFI Consumer Products. “Hoodia has been used for thousands of years by South Africa’s San tribesmen for its remarkable appetite suppressing qualities. Adding HoodiaMax™ Plus to our growing Diet Category means we can offer many different diet supplement choices to a variety of weight conscious consumers to help them attain their weight loss/weight control goals.”

HoodiaMax™ Plus is the latest in the round diet supplement innovations from NFI Consumer Products. Other innovative products include Code Red Ignite™ (http://www.coderedignite.com) which is a new revolutionary weight loss product that blows away Ephedra. QuickTrim™ (http://www.quicktrim.net ) weight loss for today’s active woman is a time release weight control supplement that provides five different weight loss complexes. NFI Consumer Products also released DietFizz™ (http://www.dietfizz.net) with Hoodia gordonii which is an effervescent diet drink mix that turns everyday water into a powerful weight loss aid.

Currently HoodiaMax™ Plus is available online with plans to launch to major retailers in the summer of 2006. Visit http://www.hoodiamax.net to learn more about this exciting new weight loss product. HoodiaMax™Plus - Turn Off Hunger, Turn On Weight Loss.

NFI Consumer Products http://www.nfiproducts.com is recognized by leading retailers as one of the most innovative and visionary companies in the consumer products industry. Committed to the research and development of unique quality product and, designed to meet specific consumer needs, NFI Consumer Products invests in state-of-the art manufacturing facilities that exceed industry mandated state and federal guidelines and regulations.

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Mark Holman
NUTRITION AND FITNESS, INC
910-860-9740
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