Frequent Flyer Programmes Powered by ICLP Zurich Win Further Major Travel Awards

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TAP Victoria and SN Brussels Airlines Privilege win 6 ‘Freddies’ including the prestigious “Program of the Year” for TAP Victoria.

The two frequent flyer programmes powered by ICLP Zurich (formerly Loyalty Gate Ltd. - http://www.iclp.ch) again scored excellent results in this year’s Freddie Awards: Victoria, the frequent flyer programme of TAP Portugal has been honored with ”Program of the Year” , “Best Redemption Award” and “Best Member Communications” while Privilege, SN Brussels Airlines’ programme like last year took home “Best Affinity Credit Card”, “Best Customer Service” and new this year “Best Award” together securing a total of 6 awards!

The 18th Annual Freddie Awards took place in Los Angeles on April 27, 2006. It is one of the most prestigious awards in the travel industry. Known as the frequent travelers answer to the Oscar, Emmy and Grammy Awards, the Freddie Awards recognize the best loyalty programs in the world. With over 315,000 frequent flyers expected to have cast ballots, voters rate hotel, airline and credit card programs in nine categories: Program of the Year, Best Award, Best Bonus Promotion, Best Affinity Credit Card, Best Newsletter, Best Award Redemption, Best Elite-Level Program, Best Customer Service and Best Web Site.

The Freddie Awards are determined by value voting, a system in which voters rate the value of their program choices on a scale of one to 10. Programs with the highest average score and at least one percent of the popular vote in each category are awarded Freddies.

The awards are named after Sir Freddie Laker who attracted fame for his pioneering marketing ideas within the travel industry in the 1970s. Sponsored by InsideFlyer magazine, Freddie Award balloting is conducted entirely online, at http://www.freddieawards.com.

About ICLP (http://www.iclp.ch):

ICLP is the world’s number 1 specialist loyalty marketing agency with offices in London, Dallas, Dubai, Hong Kong, Kuala Lumpur, Mumbai, San Francisco, Shanghai, Singapore, Sydney, Tokyo and Zurich. ICLP Zurich, formarly known as Loyalty Gate Ltd and Qualiflyer Loyalty Ltd., develops and administers customer loyalty programmes on behalf of corporate clients. Its current client base includes airlines such as, SN Brussels Airlines (Privilege) and TAP Portugal (Victoria)

http://www.iclp.ch

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Dominic Short
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