Capitola, CA (PRWEB) May 4, 2006
Human resource (HR) and employee benefits marketers are under increasing pressure from executives to generate more revenue and demonstrate measurable results. This has led to quantifiable results such as qualified leads to become top priorities for HR/Benefits marketers, superseding traditional marketing objectives. In the article "Eleven Steps for Successful Demand Generation", suppliers targeting human resource and employee benefit decision makers are shown a step-by-step guide for driving leads using a combination of press releases, direct marketing and white papers.
One of the strategies detailed in this white paper is Marketing PR. Marketing PR is the combination of two traditionally separate departments (PR and marketing) into one united front (Marketing PR) in which all marketing and PR tactics support marketing objectives (lead generation) instead of media placements (traditional PR metric).
“Marketing PR is the most cost-effective method for generating qualified leads,” said Mark Willaman, president and founder of HRmarketer.com, an industry leader in marketing for the HR/benefits industry and pioneers in Marketing PR. “For HR and Benefits marketers, marketing press releases outperform traditional press releases, pay-per-click advertising, or print direct marketing on a cost-per-qualified-lead basis.”
It's not uncommon for a "marketing" press release to generate significantly more qualified leads compared to a traditional press release. Highlights of the new article from HRmarketer.com include:
- Who uses marketing press releases and why
- How to create effective marketing press releases
- How to maximize the exposure of your release
- How to create compelling offers
Available now, "Eleven Steps for Successful Demand Generation" includes a detailed analysis from HRmarketer.com’s leading strategists on generating leads. It can be downloaded free of charge by visiting HRmarketer.com.
HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. The company services over 300 HR service providers, employee benefit brokers and consultants, helping them increase their visibility and generate sales leads.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.
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