First Social Search Portal Launches

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New technology enables the best of social interaction online – the opinions and experiences of people you trust at the push of a button.

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Today, Customerforce, Inc. (http://www.customerforce.com) unveiled a Social Search Portal that represents an entirely new way for consumers to share knowledge, content and experiences. Customerforce has made communication of this information effortless and, in doing so, the social network has been transformed into the search portal.

Anyone can use Customerforce without joining to browse or search favorite products, web sites and blogs in over 1,000 different categories but the real power of the site is only available for members who join and connect with their friends. Being connected adds a new dimension that allows members to see their search results in order of relevance, with their choice of group, friends, colleagues or contacts displayed first. The algorithms currently used by many search engines cannot classify results based on the opinions the searcher values most but Customerforce members can group their connections and filter search results accordingly. Customerforce also allows its users to read reviews and then connect to trusted affiliates for safe and secure buying options.

For example, using Customerforce’s Social Search Portal, consumers can search the "movies" that their movie-loving friends can’t stop talking about. In addition, the new search portal technology organizes all relevant media, including blogs, items, web sites and forums that are related to the search term. If a member’s friend knows something about that search, an email, instant message or call can be made right from the search results. Everyone gets a unique view of Customerforce content based on their trusted network and all reviews can be traced back to the member’s network. This solves a major problem that when reading reviews on the Internet, you can’t always determine whether or not the reviews reflect your preferences and interests. The more you and your friends use Customerforce, the smarter it gets about your personal preferences. Members are encouraged to interact through features such as groups, personal blogs, messaging and more. Customerforce even allows bloggers, authors and business owners to promote their sites for free.

“We have created a portal where Search, Social Media and Social Networking combine to connect people with information they trust,” stated Gordon Ebanks, CEO of Customerforce, Inc. Gordon went on to add, “Customerforce is an innovative way for people to share knowledge, content and experiences online by interacting the way they would offline. We are truly excited by the innovations we have already delivered, and will continue to deliver, in this ground-breaking consumer space throughout the coming months.”

Customerforce is a portal and not a search engine because it uses patent pending relevance technology to aggregate and categorize content from several different sources before integration with its trusted knowledge base. Tools are provided for users to create their own social networks of friends, relatives, colleagues, and / or contacts. Customerforce also recognizes that people belong to many different social networks and online communities so it provides the ability to manage all of a member’s community and social media profiles.

Customerforce's Innovative Features

Customerforce’s free features include:

  •     Search results based on relevancy to selected groups or the full member base.
  •     Add and Browse items in over 1,000 different categories (products, websites, blogs and more).
  •     Home Page access to the newest and most popular “social media” websites, updated daily by Customerforce members.
  •     The ability to store and find Social Media Profiles (e.g. dating sites, resume links, photos and more). Connect to them directly from Customerforce.
  •     Members can promote their own blog, personal web site or company and meet potential customers, business partners, employees or suppliers.
  •     A Social Search Profile to manage personal favorites and list social media profiles.
  •     Items on the site can be tagged, added to a member’s favorites list or even purchased through a link to a trusted affiliate partner.
  •     Messaging options to communicate with other members including private mail, instant messaging and live chat.

About Customerforce.com, Inc.

Headquartered in New York, Customerforce is privately owned and was established in 2004 to help manage user convergence in social media, search engines and social networks.

For further information about Customerforce, please contact:

Gordon Ebanks, Chief Executive Officer

gordon @ customerforce.com / Tel: 646.240.4182

For responses to this press release please contact:

Liz Cuccinello, EVP Business Development and In-House Counsel

liz @ customerforce.com / Tel: 646.419.4263

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Gordon Ebanks