Tooth Fairy Enters Electronic Age; Parents Have Ally In Online Email

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The original website that launched in the early eighties recently upgraded its look with one very important addition – an online Tooth Fairy responding to every child’s email. The new site went live in mid-April and the children are already hitting the send keys with questions ranging from “What happened to you last night?” to “I believe.”

For centuries she’s entered your home in the dead of night – rescuing lost teeth and leaving behind a gift. Now, she’s entered the electronic age. The Tooth Fairy is online and answering emails from children and parents alike at The legacy website established on the Internet in the early eighties recently went through an upgrade allowing children to email the Tooth Fairy and the outcome is surprising even the founders with its instant popularity.

The new Toothfairyland® has lots of kid friendly content but the ability to speak directly to the Tooth Fairy has struck a chord. Ask one of the founders, “What’s the most common question?” and without missing a beat they’ll tell you it’s “Why didn’t you show up last night?” The online Tooth Fairy is a whiz at explaining that she fell behind in collecting teeth and is very sorry that she missed your tooth. She generally reminds the child to ask Mom and Dad to forgive her for overlooking your Tooth Fairy visit. The parents who then email back with relief can’t stop thanking her or laughing when they realize they have a partner online.

One parent recently wrote, “This is hysterical. I thought I blew it this morning when her tooth was still under the pillow. I had no idea you were online but I made up an email address figuring it would bounce and we sent it together. I don’t know who was more surprised when you answered -- my daughter or me. Thanks for bailing me out.” This was after her child received a reply from the Tooth Fairy taking full responsibility for the miss and promising to visit as soon as possible.

The online Tooth Fairy answers each child individually rather than relying on an automated answer. This more custom approach may mean a slight delay in answering but there’s definitely not a one size fits all answer for questions ranging from, “Will you leave me a puppy?” to “I know you’re not real.” While the missed visit is the most popular question, clearly the payoff for those lost teeth is the second most popular category of emails. The Tooth Fairy fields questions ranging from “How much do I get?” to “How come my friend got more (or less) than me.” The Tooth Fairy tells all children that the amount of money depends on how much she has that night and how many children are out there with lost tooth. Finally, no matter what the question, she always reminds the children to brush their teeth.

The online Tooth Fairy found the children’s questions to be such cute content that she began posting the questions and answer on a newly created blog, All the parents wondering what the children are whispering in the ear of the Tooth Fairy can see it online – along with her face saving answers. The children’s questions are posted in their original format without correction for spelling or grammar.

The new look of was in development for several months. In addition to the email feature, there’s also child friendly content like the Legend of the Tooth Fairy in a printer friendly version for nighttime reading ( and a picture of the Tooth Fairy to color along with a word find game. Certificates, letters from the Tooth Fairy featuring new poems and a newsletter starring your child in their own Tooth Fairy adventure are also available for purchase on the site. is committed to donating a portion of the revenue from their site to an appropriate child friendly charity that supports good dental health.

For additional information on the Tooth Fairy, contact Robin Gagnon or visit

Toothfairyland® is a registered trademark of, Inc. “Making a Magic Moment a Magic Memory” is also registered trademark of, Inc..

About, Inc.:, Inc. recently acquired the asset from W&W Ventures including was established in 1982 as the Internet’s original Tooth Fairy specializing in “Making a Magic Moment a Magic Memory®.”


Robin Gagnon, Inc.



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Robin Gagnon
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