Professional Services Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, after a disappointing early performance, professional services Web site have generally been in line with overall Web standards of excellence. They typically slightly under perform the 3-year criteria averages.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, after a disappointing early performance, professional services Web site have generally been in line with overall Web standards of excellence. They typically slightly under perform the 3-year criteria averages. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Content Professional services Web sites support a wide range of professionals – doctors, lawyers, accountants, architects, and others that provide services to individuals and institutions,” said William Rice, president of the Web Marketing Association. “Web sites are a critical marketing tool for professional services practices to reach out and reinforce messages and brand to their clients. It offers a way for firms to stand out from their peers in a crowded marketplace.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Professional Services Web site winners.

2005 Interviews from Hell

2004 Schwabe, Williamson & Wyatt Website

2003 Kilpatrickstockton

2002 Mahlum Architects Web Site

A complete list of past winners and the entry form for companies who wish to compete for 2006 honors can be found at http://www.webaward2006.org.

Companies wishing to have their professional service Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are professional services Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

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