Brand Access Forum Features Top Digital Media Executives

The LA Brand Access Forum brings together leaders from the industries of entertainment, major brands and mobile/digital market-leading companies that will be showcasing new technologies and discussing issues such as mobile personalization, mobile marketing, enabling technology, licensing and DRM management, as well as a frank discussion of the sourcing, structuring, signing and implementation of brand partnerships and licensing deals.

Los Angeles (PRWEB) May 5, 2006 -- The Brand Access Forum (http://www.brandaccessforum.com), taking place on May 8, 2006, from 8 AM through 5:30 PM, at the Olympic Collection, 11301 Olympic Blvd., in Los Angeles is the first conference to simultaneously address issues of branding, licensing and content development and implementation for both mobile and digital media industries.

The LA Brand Access Forum brings together leaders from the industries of entertainment, major brands and mobile/digital with this year's keynotes and spotlight speakers, including:

- Ted Casey, Head of Music, Verizon Wireless
- Scott Mills, CFO, BET Holdings
- Courtney Holt, EVP Marketing, Interscope Geffen A&M
- Peter Lurie, General Counsel, Virgin Mobile USA
- David Friedensohn, CEO, UPOC
- Shawn Gold, SVP Marketing, Myspace
- Rob Sebastian, Former Managing Director, Endeavor Agency
- Jay Grdina, President, Club Jenna, Inc.
- Jason Moore, President, Paris Hilton Entertainment
- Craig Shapiro, Head of Content Strategy/Acquisition, Helio
- Brad Zutaut, co-founder, Pod2Mobile

In addition, more than 50 other speakers from market-leading companies will be showcasing new technologies and discussing issues such as mobile personalization, mobile marketing, enabling technology, licensing and DRM management, as well as a frank discussion of the sourcing, structuring, signing and implementation of brand partnerships and licensing deals.

Sponsors include Motorola, Upoc, and (new)VenturePR, among others.

For full information on the event, please visit http://www.brandaccessforum.com

To register as press or analyst, simply respond to this email with your media organization identified and we'll send you confirmation promptly.

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