Consumer Product Expert and Blonde Rocket Scientist, Dr. Natalie L. Petouhoff Lands New Role: Design Team Lead For ABC’s American Inventor

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Home and Product Design Guru and Lifestyle Makeover Expert, Dr. Natalie Petouhoff’s (a.k.a. Dr. Nat) passion for consumer usability of new technology, gadgets and gizmos leads her in a new direction—helping inventors improve their products for greater marketability. Dr. Nat joins the American Inventor’s Design Team for contestant Jodi Pliszka. The show airs on ABC from 8-10 pm on Thursday, May 4th. But there more to this Blonde Rocket Scientist than meets the eye. Dr. Nat, a big thinker and the glue that keeps a design team’s spirits high when crunch time comes, used her laser-focused leadership to bring to life not only a makeover of the product, but also a transformation of the inventor herself.

Inventing a product or service that helps others is a passion felt by millions of creative thinkers. Jodi Pliszka, 39 found her way to inventing via a tried and true route. She needed a solution to a problem she was experiencing: pain and discomfort from wearing a wig. Pliszka suffers from Alopecia, a medical condition that causes her to lose all of her hair. The perspiration and irritation caused by wearing the wig led Pliszka to creating the Headline It, a lightweight, disposable liner worn underneath wigs. The Headline It provides comfort and protection for the scalp from perspiration and oils that go along with serious wig-wearing by not only those with Alopecia, but also cancer patients. “Great products can change lives and this one will,” exclaims Dr. Nat.

Dr. Nat, a consumer product expert who created The Pink Glove Report, often helps families choose the products that improve their lives. As a former rocket scientist and now TV reporter / guest expert, Dr. Nat hears from consumers all the time. For example, one of areas Dr. Nat's focuses on is on helping women (the majority buyers of electronics -$55B/yr) understand all the techno-speak so they can choose the best product. And as a judge in the Hammacher Schlemmer search for invention contest, Dr. Nat also knew many of the key elements for a winning product.

With her Ph.D. in High Energy Particle Physics from UCLA, coaching students from her Learning Annex Class for Inventors and the ingenuity from innovating products for companies like Hughes Electronics, General Electric and General Motors, Dr. Nat took on this product with her usual dedication and passion. Now the product’s marketplace has been expand from wigs to construction hats, soldier’s helmets to baseball caps and more. And with Dr. Nat’s motivational coaching Jodi has grown from this experience as well, more confident, more collected and determined. Jodi often refers to Dr. Nat as, “Her rock and her very own rocket scientist- everyone should have one! And Dr. Nat’s book on inventions? An inventor’s must-read!”

While the winner won’t be revealed until the final show airs on ABC, May 18th, Dr. Nat declares Jodi’s invention a winner. “The key to any great invention is finding a need and filling it. Anyone who eases the suffering of another is a winner in my book and Jodi has done this in spades!” shouts Dr. Nat with the fervor of a geek who loves what she does.

To learn more about this consumer product expert, please visit, To book Dr. Nat for interviews about her books, to book her as a guest expert on news or talk shows or for speaking engagements, please contact Dr. Nat’s Los Angeles based representative, Maureen O’Crean at 310-567-1518 or via email at


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