Multifunction Printers Equal More Toner Sales and More Service Revenue, Says New Lyra Report: A Must-Read for MFP and Consumables Vendors

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A new report from Lyra Research (http://www.lyra.com), the digital imaging authority, details how monochrome laser multifunction printers (MFPs) use more toner and may require more service than single-function printers. The 30-page report, Service with a Smile: Aftermarket Opportunities in the Growing Laser Multifunction Printer Market, analyzes substantial opportunities for toner vendors and for the dealer channel supporting these devices with lucrative service contracts.

A new report from Lyra Research (http://www.lyra.com), the digital imaging authority, details how monochrome laser multifunction printers (MFPs) use more toner and may require more service than single-function printers. The 30-page report, "Service with a Smile: Aftermarket Opportunities in the Growing Laser Multifunction Printer Market", analyzes substantial opportunities for toner vendors and for the dealer channel supporting these devices with lucrative service contracts. With these sources of competition, OEM manufacturers are also working to protect supplies annuities with service contract programs and cost-per-page plans that force users to buy OEM consumables.

Jim Forrest, senior analyst for Lyra’s Hard Copy Supplies Journal (http://www.hardcopysuppliesjournal.com) and author of the report, explains, “By Lyra’s estimates, laser MFPs use 20 to 60 percent more toner per device per year than single-function laser printers. For this reason, MFPs are more lucrative, both for printer OEMs and for cartridge remanufacturers. The incentive for MFP makers to hold on to their share of the consumables market is clear, and they’re doing this with programs similar to copier companies’ service contracts.”

Forrest adds, “From a maintenance perspective, MFPs have higher duty cycles than standard printers and, as generally more complex devices, they have more electromechanical parts. The dealer channel and OEM service providers have a sizeable window to increase service revenue. The bottom line is the laser MFP installed base is forecast to grow through 2009, making it a market with substantial profit opportunities for hardware and supplies vendors.” (See figure: http://65.106.182.40/UnityMailImages/ResearchBriefs/MFPrecycler.jpg)

About the New Report

Researched and written by Lyra Research and commissioned by The Recycler Trade Magazine, "Service with a Smile: Aftermarket Opportunities in the Growing Laser Multifunction Printer Market" examines the size of the markets for personal and workgroup MFPs, both monochrome and color, and looks at trends in the markets for those devices. It also provides a worldwide forecast for toner cartridges used in MFPs and single-function printers. Finally, the report analyzes the competitive landscape with a top-to-bottom competitor evaluation and comparison of MFP vendors. The 30-page report features 16 charts and is available for immediate download at http://lyra.ecnext.com/coms2/summary_0290-381_ITM. To order by phone, call Sandy Tobin at 617-454-2612.

Companies discussed in this report include Brother (BRTHY.PK), Canon (CAJ), Dell (DELL), Epson (SEKEF.PK), HP (HPQ), IBM (IBM), Imagistics (OCENY), Konica Minolta (KNCAF.PK), Lexmark (LXK), Oki Printing Solutions (OKIEF.PK), Ricoh (RICOF.PK), Samsung (SSNNF.PK), Toshiba (TOSBF.PK), and Xerox (XRX).

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

About The Recycler Trade Magazine

The Recycler Ltd. (http://www.therecycler.com) is a publishing and events company encompassing a wide international portfolio. The Recycler Trade Magazine was established in 1992 and covers all aspects of toner and ink jet cartridge recycling. Now, after more than 150 issues, the magazine has a strong global presence, and its publishing range has grown to include a Spanish-language magazine, The Recycler En Español, and other publications. The Recycler is also responsible for the Remax brand of respected industry events and conferences that take place annually throughout the world.

CONTACT:

Andre Rebelo (arebelo -at- lyra -dot- com)

Marketing Manager

Lyra Research, Inc.

617-454-2658

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