The Internet American Dream

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A place to call one’s own, online.

My Ziggs Profile gives me confidence that potential clients will not only be able to find me, but will also find reliable and well-presented information on my professional life and company when they perform a search for me on any search engine

Why are millions of tweeners, teenagers, young adults and professionals all finding their way to profile sites and creating their own online profiles for free? And how will having an online profile affect the present and future reputation of these individuals?

The benefits of having an online profile are universal, including visibility with friends, broadening one’s network, self-expression, advancing one’s career, even finding a new job. In fact, creating one’s own space on the Web for free, without any technical know-how, is becoming a cross-generational activity, an Internet version of the American Dream -- having a place to call one’s own (without the mortgage).

According to experts at Ziggs, a Boston-based company that offers free online profiles for professionals, two ideas should be considered by everyone creating an online profile. First, the content used in a profile is important. Online content typically falls into one of two broad categories: professional or personal. Once posted, content is effectively public. Professionals in particular should therefore be conscious of the quality and tone of their online profile. Second, the profile site one chooses to present a profile on is important too. Is it a professionally branded profile site or is it a social profile site?

“The personal content you present and the profile site you present through will have an important effect on how you are perceived today and in the future,” according to Tim DeMello, founder and CEO of Ziggs. “Your online profile is your online reputation.”

“My Ziggs Profile gives me confidence that potential clients will not only be able to find me, but will also find reliable and well-presented information on my professional life and company when they perform a search for me on any search engine,” said David Natalizia, founder and principal of Dynamic Safety, Inc. in Costa Mesa, California.

For individuals who create an online profile to present their professional selves, Ziggs and LinkedIn are popular destinations. Users of these free professional profile services recognize the value of having positive online visibility for their careers.

In contrast, students frequently build social profiles on social sites such as MySpace and Facebook. But, as students transition from academia to careers, they will want to transition the location and content matter of their online profile from social to professional as well.

Companies like Ziggs, which currently lists millions of profiles of professionals at http://www.ziggs.com, are well-positioned for dramatic gain from this inevitable shift to needing a professional place online to call one’s own.

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Julia Bradley
ZIGGS, INC.
617-424-8600 223
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